LG OLED77B6GUA 77" OLED 4K AI Smart webOS TV - 2026 Model

LG OLED77B6GUA delivers a large-screen premium viewing experience with a 77-inch OLED display, AI-powered processing, and advanced gaming features designed for movies, sports, streaming, and gaming.

With over 8.3 million self-lit pixels, it produces deep blacks, vibrant colours, and exceptional contrast. The 8 AI Processor 4K Gen3 enhances picture quality in real time using AI Picture Pro and Dynamic Tone Mapping Pro, ensuring sharp detail and lifelike visuals across all types of content.

For gaming and fast-moving content, the TV features a 120Hz native refresh rate, VRR up to 120Hz, G-SYNC and FreeSync compatibility, ALLM, and an ultra-fast 0.1ms response time. Support for 4K 120Hz Dolby Vision gaming delivers smooth, responsive gameplay with impressive visual quality.

Audio performance is enhanced with Dolby Atmos and 8 AI Sound Pro, creating immersive virtual surround sound with clear dialogue and dynamic effects. Bluetooth Surround Ready support allows for an expanded home theatre experience with compatible speakers.

Powered by webOS 26, the TV includes smart features such as AI Agent, Google Home integration, Apple AirPlay, Multi View, Copilot support, and access to over 100 free LG Channels. Navigation is simple and intuitive using the included AI Magic Remote.

Its slim, minimalist design keeps the focus on the expansive 77-inch screen, making it an excellent centerpiece for larger living rooms or dedicated entertainment spaces.

Overall, LG OLED77B6GUA combines OLED picture quality, immersive sound, intelligent smart features, and powerful gaming performance to deliver a true cinematic home entertainment experience.