Sony a7 IV Mirrorless Camera with 28-70mm Lens - 22PC Accessory Bundle

Kit Includes:
Sony a7 IV Mirrorless Camera with 28-70mm Lens
ULTIMAXX Replacement battery for Sony FZ100 - 2500 mah x2
ULTIMAXX Travel Charger for Sony FZ100
SanDisk 64GB Extreme UHS-I SDXC Memory Card SDSDXV6-064G-GNCIN
ULTIMAXX Hard Aluminum Camera Case with Combo Lock
ULTIMAXX 60 TRIPOD
ULTIMAXX HD MACRO CLOSE UP LENSES 55MM
ULTIMAXX 55mm VARIABLE NEUTRAL DENSITY FILTER ND2-ND400
ULTIMAXX 3 Piece Multi Coated HD Filter Kit 55mm (UV, CPL, FLD)
ULTIMAXX 2.2 x Telephoto Lens - 55MM
ULTIMAXX 0.43 x Wide Angle Lens - 55mm
ULTIMAXX Wrist / Hand Grip Strap
ULTIMAXX LENS CAP KEEPER
ULTIMAXX Starter Kit Designed for DSL
Rs & Video Cameras with Memory Card Holder
ULTIMAXX High Speed SD/SDHC/Micro SD Reader/CARD READER

Sony a7 IV: Beyond Basic
An all-arounder that pushes beyond basic, the Sony a7 IV does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators.

Sensor and Processor
Sony a7 IV | Sample Image | Motorcycle
33MP Exmor R BSI CMOS Sensor
Newly developed 33MP Exmor R full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid color rendering. This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200. The sensor's design also achieves an impressive dynamic range of approximately 15 stops and files can be recorded in raw, JPEG, or the 10-bit HEIF format.

Sony a7 IV | BIONZ XR
BIONZ XR Processor
Using the flagship-class BIONZ XR engine, high-speed image processing capabilities are available for fast continuous shooting, 4K video recording, and advanced AF tracking performance. The quick processing also helps to reduce rolling shutter and other motion distortions for clean rendering of moving subjects.

In terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, using either the mechanical or electronic shutter and with AF/AE enabled. Also, the buffer permits recording up to 828 consecutive uncompressed raw + JPEG frames when using a CFexpress Type A card.
Video Recording

Sony a7 IV | 7K to 4K
4K 60p Video Recording in 10-Bit
Making full use of the high-resolution 33MP sensor and fast processing capabilities, UHD 4K 30p XAVC HS 10-bit recording is possible using the full width of the sensor, offering 7K oversampling for impressive sharpness and realism.

There is also oversampled 4K recording, via a 4.6K capture area, with a Super 35 crop, that offers UHD 4K output up to 60p in 10-bit.
No recording time limit allows for unlimited clip lengths and the camera's physical design features an improved heat-dissipating structure to promote longer possible recording times; longer than one hour of continuous 4K 60p 10-bit 4:2: 2 recording, for example.

The a7 IV employs a pair of codecs to suit different workflows: XAVC HS, which uses HEVC/H. 265 encoding to retain more detail at smaller bitrates and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb/s.

S-Cinetone, S-Log3, and Other Color and Gamma Controls
S-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that matches the FX9 and FX6 cameras, along with the a1 and a7S III, and is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.

HLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.

S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.

Fast Hybrid AF System
Sony a7 IV | AF Points
AI-Based Autofocus
Covering approximately 94% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.

Real-time Tracking and Real-time Eye AF
Borrowing from the flagship AF system, the a7 IV has tuned tracking and subject detection capabilities that lock onto subjects quickly and refines focus accurately on recognized eyes and faces of subjects:
Real-time Tracking is an AI-based subject recognition system that recognizes color, pattern, and subject distance information for high accuracy and focusing speed.

Beyond just tracking subjects, Real-time Eye AF fine-tunes the focusing accuracy and recognizes human, animal, and bird's eyes for critical sharpness. Real-time Eye AF even maintains focus on a subject's eye when they leave and re-enter the frame, allowing for working in more spontaneous shooting situations.