Innovating Styling Tools & Accessories for 35+ Years!
Firstline Brands is a time-honored black-owned enterprise, founded in 1986. We offer a masterful mix of hairstyling and maintenance essentials, from trend-right to timeless. We know our customers because we are our customers. Our product lines—Evolve, WavEnforcer, Dri Sweat, Sleek, and Camryn’s BFF—are designed to meet our customers’ needs with high-quality hairbrushes, combs, satin sleep maintenance items, and styling accessories.
Keep Evolving Your Style!
Evolve tools and accessories are designed to meet the styling and fashion needs of trendy, fashion-conscious women. The Evolve line offers hair tools and versatile styling options that make it easier for women to achieve healthy hair and style.
Confident. Strong. Smooth.
The WavEnforcer line features high-quality brushes, combs, and caps ranging from traditional to trendsetting. The line offers first-rate products for men’s everyday grooming needs.
Her Healthy Hair Journey Starts Here!
Camryn's BFF, our line of hair accessories for girls and tweens, creates a fun fashion experience for our youngest customers who are just beginning their healthy hair journeys and like colorful, cool looks .
Innovating Styling Tools & Accessories for 35+ Years!
Firstline Brands is a time-honored black-owned enterprise, founded in 1986. We offer a masterful mix of hairstyling and maintenance essentials, from trend-right to timeless. We know our customers because we are our customers. Our product lines—Evolve, WavEnforcer, Dri Sweat, Sleek, and Camryn’s BFF—are designed to meet our customers’ needs with high-quality hairbrushes, combs, satin sleep maintenance items, and styling accessories.
Keep Evolving Your Style!
Evolve tools and accessories are designed to meet the styling and fashion needs of trendy, fashion-conscious women. The Evolve line offers hair tools and versatile styling options that make it easier for women to achieve healthy hair and style.
Confident. Strong. Smooth.
The WavEnforcer line features high-quality brushes, combs, and caps ranging from traditional to trendsetting. The line offers first-rate products for men’s everyday grooming needs.
Her Healthy Hair Journey Starts Here!
Camryn's BFF, our line of hair accessories for girls and tweens, creates a fun fashion experience for our youngest customers who are just beginning their healthy hair journeys and like colorful, cool looks .