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Transforms into a beautiful piece of art when the 4K UHD TV is not being viewed, seamlessly blending into any room’s décor.
Introducing The Frame from Samsung - a revolutionary way to think about your TV. When you're not watching the brilliant 4K UHD TV with HDR, it turns into a beautiful work of art on your wall. With an array of paintings, prints, photos, and frames to suit every mood and style, The Frame TV goes beyond entertainment and becomes an expression of you.
"Can you believe this is a television? The Frame transforms your TV into a work of art." - Oprah Winfrey
Oprah recognized Samsung's The Frame this year for its ability to transform from a
TV into a customizable work of art, enhancing any home aesthetic and providing a
premium entertainment experience. When not displaying TV or movies in 4K UHD,
The Frame's "Art Mode" elegantly displays artwork and photographs.
The Frame transforms into a beautiful work of art when you’re not watching TV.*
*In Art Mode, device detects user motion and only fully turns off when motion is no longer detected or if Art Mode is disabled.
The Frame includes a gallery of professionally curated art, with one hundred free pieces worth thousands of dollars* from ten different categories.
*Value based on cost of individual image purchases from the Samsung Art Store.
Upload and display your favorite personal photos on The Frame.*
*Personal photos uploaded to The Frame will be displayed at the original resolution. Displaying 4K and above images is recommended. Images under 800x800 can't be uploaded.
Buy individual pieces or subscribe to an ever-increasing library of established and emerging artists’ work.
Complement your artwork with just the right combination of matte layout and color. There are dozens of options to choose from.*
*Some matte layout options are only available through the mobile app.
Our Customizable Frame has the flexibility to fit into any home’s decor. You can change the black bezel to a wood, white or metal frame*, perfectly complementing your home.
*Each Customizable Frame sold separately.
Our No Gap Wall Mount*, included with purchase of The Frame, means just that. The Frame hangs flush to the wall just like a real picture frame. It’s easy to tilt and adjust, and blends seamlessly with your decor.
*A small gap between the the wall and TV may occur if wall is not 100% flat or is constructed off angle to the floor or if installed incorrectly.
Our virtually undetectable Invisible Connection™ replaces unsightly TV cables, leaving your space beautifully uncluttered.
*Refers to the single optical cable connected to the One Connect Box and excludes the TV power and external device cables.
The Frame features a light sensor, which intelligently detects ambient light. It adjusts the color and brightness settings so your art always looks natural regardless of where it is or what the time of day.*
*Performance may vary depending on the ambient brightness level. Optional Studio Stand shown below sold separately.
When not displaying your favorite art or photos, The Frame is a TV with exceptional picture quality – 4K Ultra HD resolution, 4K HDR, and over 1 billion colors – so you get both beautiful art and a beautiful TV.
Forget multiple remotes all over the place. Samsung OneRemote is all you need. It controls all your favorite shows, works of art and connected devices (satellite/cable box, Blu-ray, Soundbar), without requiring setup.
Exclusive shopping features and offers on Samsung.com and the shop Samsung App.
Art Mode
Samsung Collection
Hangs like a Frame
4K UHD TV
4K HDR Pro
ENERGY STAR® Certified