Sony a7 III
Perfection for all. Everything you need.
Capture the peaks of more decisive moments with the a7 III from Sony, packing newly developed back-illuminated full-frame CMOS sensor and new-generation BIONZ X image processing engine. This camera employs Fast Hybrid AF system and 5-axis in-body image stabilization to make it easy to create great-looking stills and videos. A 2.95" LCD display supports wide tilt range to suit operation from high and low angle, and features touchscreen capability for focus control. A 1.3cm OELD electronic viewfinder gives bright and clear eye-level monitoring. And this camera comes in a lightweight yet rugged magnesium aluminum alloy body, giving you more convenience and confidence when shooting or recording in various challenging conditions.
This item is camera body only.
Back-illuminated 24.2MP1 full-frame sensor
The 35 mm full-frame Exmor R CMOS image sensor features 24.2-megapixel1 resolution, back illumination, and gapless on-chip lens design for extraordinary sensitivity and dynamic range. Two times faster2 data readout speed is achieved through copper wires and front-end LSI.
Entirely enhanced image processing system
A combination of new-generation image processing system and a new sensor achieves an up to 1.5-stop improvement2 in image quality. A wide ISO sensitivity range of up to ISO 51200 is standard, and approx. up to 15-stop3 dynamic range at low sensitivity settings is achieved. Upgraded Detail Reproduction and Area-specific Noise Reduction combine to suppress noise and maintain a sense of high overall resolution. Color reproduction, especially of skin and nature scenes, has also been dramatically improved. The a7 III also supports 14-bit RAW output4 even during silent shooting/continuous shooting5.
Wider, faster, more steadfast AF performance
An evolved image processing system and a9 camera AF algorithms optimized for the a7 III improve AF speed, precision, and tracking performance. 693 phase-detection AF points and 425 contrast-detection AF points provide high-density wide-area coverage. AF speed up to twice as fast6 and more precise AF tracking performance let you capture and maintain focus on a quickly moving subject in unpredictable motion. The a7 III also autofocuses reliably down to EV-3 brightness7.
Focal-plane phase-detection AF supports A-mount lenses8
Phase-detection AF can operate even when an A-mount lens8 is mounted to the a7 III via an LA-EA3 adaptor. The 693-point focal-plane phase-detection AF system provides wide-area coverage, fast response, and high-performance tracking.
Always keep the eye in focus
Eye AF newly supports AF-C mode with greater precision that dramatically enhances portrait shooting, plus higher AF speed that makes it easier to shoot a portrait of a moving subject, even if the subject looks down and away from the camera or is backlit with face in partial darkness. The a7 III supports Eye AF for A-mount lenses9 mounted via an adaptor.
AF-ON button and multi-selector
The new AF-ON button activates autofocus without any half-press-shutter-button focus sequence, so you can concentrate better on exactly when to release the shutter and capture the moment instantly. A multi-selector lets you shift the point of focus quickly and efficiently. You can select and shift the point of focus intuitively, so you won't miss great chances to shoot moving subjects.
Comprehensive AF convenience
AF tracking sensitivity when shooting stills is adjustable in five steps for subjects that move outside of the focus area. Autofocus areas and points remain the same or change when switching between horizontal and vertical orientations, depending on the shooting situation. AF area registration allows frequently used focus point settings to be memorized and assigned to custom buttons for fast, convenient recall at a touch whenever needed.
Up to 10fps with AF/AE tracking10
With new shutter charge unit and image processing system refinements, the a7 III can shoot continuously at up to 10fps with AF/AE tracking10 (up to 8fps10 with minimal display lag in live-view continuous shooting mode) for easy, stable shooting of even intensely active subjects. Up to approximately 177 JPEG images (standard) in full resolution, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst11. An electronic shutter allows silent, vibration-free shooting of wildlife and other sensitive situations when even slight noise can mean missing an ideal shot.
Enhanced operability for continuous shooting
Images captured in continuous shooting mode can be displayed as a group. Groups can be deleted or protected in one quick operation. Furthermore, with higher burst capacity and UHS-II media compatibility, the camera significantly streamlines the operation of writing data to memory cards. The Fn button and menu button can be operated to change settings immediately after continuous shooting, while data writing is in progress12.
Anti-flicker shooting13
Flicker from fluorescent and other artificial lighting is automatically detected and shutter action is timed to minimize the flicker's effect on still images. This suppresses exposure and color anomalies at the top and bottom of images shot at high shutter speeds, as well as exposure and color inconsistency between continuous shots, so you can take images indoors with more confidence.
Clear, natural, realistic 4K movies14
High-resolution full-frame 4K movies14 with full-pixel readout without pixel binning that condenses approximately 2.4 times15 the amount of data required for 4K movies (QFHD: 3840 x 2160) results in minimal moiré and jaggies. Advanced image processing makes it possible to record full-frame 4K movies with outstanding image quality in the mid-to-high ISO range, so you make the most of the 4K movie format’s unique potential in every shot. Super 35 mm can also be selected, instead of full-frame mode, as needed.
Supports a wide range of needs in HDR movie production
Supporting a wide range of HDR movie production needs, the a7 III offers S-Log3 as well as S-Log2 gamma curves, for great flexibility to fine-tune images as desired through color grading operation in post-production [1], and a new HLG (Hybrid Log-Gamma)16 picture profile for instant HDR workflow. However, color grading is not required to enjoy instant playback of high-quality, true-to-life images [2] with no blocked shadows or blown highlights on an HDR (HLG) compatible TV.
Versatile movie recording functions
The a7 III provides a wide array of functions to facilitate workflows of professional videographers, including clean HDMI output, time code / user bits (TC/UB), rec. control, marker display/setting, zebra function, Slow and Quick Motion17, simultaneous proxy movie recording, extraction and separate storage of a still from a movie, and Gamma Display Assist function, among others.
Improved Fast Hybrid AF for movie recording
An efficient combination of focal-plane phase-detection AF and contrast-detection AF accurately locks onto even fast-moving subjects, then tracks them smoothly during movie recording. AF coverage for movies extends across an area almost as wide as the AF coverage area for still images, so once the high-density AF system locks onto a movie subject, the camera continues to track it steadily and tenaciously. Three AF drive speed settings give you freedom to use slow focus effects when shooting movie scenes.
My Menu and new menu interface
My Menu lets you register and arrange up to 30 menu items in order of frequency of use for instant recall, and unused items can be erased, as needed. A custom menu can be created to suit particular shooting needs. The a7 III has primary menus reorganized for easier searching, with group names and page numbers at the top of the displays.
Rating function convenient for on-location sorting
Ratings from 1 to 5 stars can be applied to still images and maintained as the images are imported into PlayMemories Home or the new Imaging Edge software suite from Sony running on a PC. This function and a protect function to prevent accidental image deletion can each be assigned to a custom button (C3 by default for protect). Ratings and protection can be applied via review playback display and continuous groups can be reviewed, protected, and deleted while you're on location or traveling.
Promptly changeable customization
Camera setups can be registered (up to two in the camera and four on a memory card) for quick access via mode dial. Up to 81 functions can be assigned to 11 custom keys, and even sets of customized functions can be assigned for stills, movies, and playback. Recall Custom Setting During Hold function is convenient for temporary recall of shooting settings assigned to custom buttons while such a button is held.
High-resolution, high-contrast XGA OLED Tru-Finder
Providing high resolution and contrast, plus the excellent gradation and color reproduction that are advantages of OLED viewfinders, this approximately 2359K-dot XGA OLED Tru-Finder faithfully depicts images with clear corner-to-corner visibility. Magnification is 0.78x (approx. 38.5° diagonal FOV). ZEISS T* coating greatly reduces obtrusive lens reflection on the ocular lens. Start-up is approximately 40% faster than with the a7 II when the camera is switched on. Furthermore, view mode can be set to “High” to provide finer and more natural details by taking maximum advantage of the data read from the 24.2 effective megapixel sensor.
Touch screen LCD for easy instant focus operation
A 3.0-type 922K-dot LCD screen offers touch screen operation and bright, clear, finely detailed views even outdoors. Use Touch Focus to focus instantly on a point that you touch on the screen and Touch Pad to drag the focus frame with a fingertip on the LCD as you monitor the shot through the viewfinder. This LCD tilts up by as much as 107°, and down by as much as 41° for flexible, convenient camera holding and shot monitoring.
In-body 5-axis image stabilization with 5.0-stop18 shutter speed advantage
This comprehensive system compensates for five types of camera shake that tend to blur images: pitch/yaw shake when shooting at longer focal lengths; X/Y shake in close-up (including macro) shooting; and roll shake when recording stills at night and movies. It effectively achieves 5.0-stop-faster18 shutter speed, so the a7 III can take full advantage of its high-quality imaging capability and live-view image performance. Furthermore, it functions with A-mount lenses attached via mount adaptor, as well as E-mount lenses.
Location Information Link via Bluetooth19
The camera can be paired with Imaging Edge Mobile app20 installed on a compatible mobile phone or tablet device to acquire location data, record it on still images, and correct camera date/time and location settings.
Smooth PC tethering via USB 3.1 Gen 1 port
A USB Type-C21 port supporting fast USB 3.1 Gen 1 facilitates high-speed PC Remote transfer of large RAW data files, so you can quickly review images on a PC and continue shooting without delay. Also, a setting to transfer only JPEG files to PC lets you check images via PC even more quickly after continuous shooting because the camera doesn't have to send big volumes of RAW data.
Longer battery life to shoot for more professional lengths
For extended periods of confident shooting, the NP-FZ100 battery has approximately 2.2 times the capacity of an NP-FW50 battery. You can shoot up to approximately 710 photos22 with one full charge and an optional VG-C3EM Vertical Grip can hold two batteries. USB Type-C and Multi/Micro USB ports allow external mobile batteries to power the camera for extended recording. Even more conveniently, accessories such as a remote control unit can be used via Multi/Micro USB port while power is supplied via USB Type-C port. BC-QZ1 optional battery charger allows quicker charging than charging via USB.
Dual slots with UHS-II compatibility
This camera provides two media slots for SD card (UHS-II-compatible for fast data writing) and SD card/Memory Stick, respectively. Two cards in the slots can be used to simultaneously record or relay record data, separate RAW data from JPEG data, or stills from movies, and copy data from one card to the other. The memory card cover is lockable to prevent it from being opened unintentionally.
Highly durable and operable in tough conditions
The a7 III functions reliably in challenging environments. Its body is fortified by lightweight, high-rigidity magnesium alloy top cover, front cover, and internal frame. The number of lens mount screws has been increased to six for enhanced durability. Major buttons and dials are sealed. Sealing is provided throughout the body to minimize entry of dust and moisture23.
One-touch remote & One-touch sharing
One-touch remote can turn a smartphone or tablet into a viewfinder/remote control. One-touch sharing transfers photos/videos to your device for social network site (SNS) sharing. Just install an Imaging Edge Mobile app20 via Wi-Fi to your NFC-enabled Android device, and then touch the device to the camera to connect them. If you don’t have NFC, use QR code compatibility to pair the devices.
Imaging Edge Remote, Viewer, and Edit
Elevate your photography with Imaging Edge desktop applications. Use "Remote" to control and monitor shooting live on your PC screen; "Viewer" to quickly preview, rate, and select photos from large image libraries; and "Edit" to develop RAW data into high-quality photos for delivery. Get the best from Sony RAW files, and manage your productions more efficiently.24
Works with iMovie and Final Cut Pro X
This product is compatible with Final Cut Pro X and iMovie.25
Capture One (for Sony)26
Capture One Express (for Sony) is a free award-winning image editing software that provides high-end image quality RAW development, easy management of your image files, and powerful editing tools. Capture One Pro (for Sony) can be bought for even more editing tools and tethered shooting capability.
External flash control from the camera
Software update of the camera, flash and Wireless Radio Commander adds external flash setting function that allows you to configure the settings of an attached flash or Wireless Radio Commander (both sold separately) from the camera. Most settings, including light output, are accessible via a camera menu and changes are shown on flash display.
1. Approximate number of effective pixels.
2. Compared to the α7 II. Sony test conditions.
3. Sony test conditions.
4. Limited to 12 bits during compressed RAW continuous shooting, BULB exposure, or when Long Exposure NR is ON.
5. When uncompressed RAW is selected.
6. Compared to the α7 II in dim light. Sony test conditions.
7. ISO 100 equivalent, F2.0 lens, in the AF-S mode.
8. With SSM or SAM lenses only. With the LA-EA3 mount adaptor. Focal-plane phase-detection AF not supported for movie recording. AF-C can only be used when the "Phase detection" AF system is selected, but focus is fixed at the first frame during continuous shooting in any mode other than "Continuous: Lo" (Hi+, Hi, Mid).
9. With SSM or SAM lenses only. With the LA-EA3 mount adaptor. Eye AF not supported for movie recording. AF-C can only be used when the "Phase detection" AF system is selected, but focus is fixed at the first frame during continuous shooting in any mode other than "Continuous: Lo" (Hi+, Hi, Mid).
10. Up to 10fps in continuous “Hi+” mode and up to 8fps in continuous “Hi” mode. Maximum fps will depend on camera settings.
11. In continuous "Hi+" mode with UHS-II compatible SDXC memory card. Sony test conditions.
12. Not all menu parameters can be edited while data is being written to the memory card.
13. Only 100-Hz and 120-Hz flicker is detected. Continuous shooting speed may decrease. Anti-flicker shooting is not available during silent shooting, BULB exposure, or movie recording.
14. A Class 10 or higher SDHC/SDXC card is required for XAVC S format movie recording. UHS Speed Class 3 or higher card is required for 100 Mbps recording.
15. 24p recording. Approx. 1.6 times for 30p recording.
16. Connect this product to an HDR (HLG) compatible Sony TV via a USB cable when displaying HDR (HLG) movies.
17. Sound not recorded. Class 10 or higher SDHC/SDXC card required.
18. CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off.
19. Can be connected via Bluetooth with smartphones featuring (as of the date of release): • Android (Android 5.0 or later, Bluetooth 4.0 or later) • iOS (Bluetooth 4.0 or later)
20. A successor application of PlayMemories Mobile. Existing PlayMemories Mobile users can use this by updating PlayMemories Mobile.
21. USB Type-C compatible USB cable not supplied.
22. When using LCD monitor. Up to approximately 610 photos when using electronic viewfinder.
23. Not guaranteed to be 100% dust- and moisture-proof.
24. Does not support full functional compatibility with some camera models. See the Sony support site for details: https://www.sony.net/disoft/help
25. Final Cut Pro, iMovie, and Mac® are trademarks of Apple Inc., registered in the U.S. and other countries. The Mac logo is a trademark of Apple Inc.
26. Please contact Phase One regarding all inquiries as to usage and support including functional compatibility of Capture One Express (for Sony) and Capture One Pro (for Sony).