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X Series
Installed with the latest functionalities added after the launch of the FUJIFILM X100S, including support for aperture / shutter speed changes within AE-L, improvements to bright frame operability, and file name editing features.

—Take Your Passion for Photography to the Next Level
Since the age of film photography, the history of FUJIFILM has paralleled the path of the professional photographer. Our story is the endless pursuit of unparalleled photographic expression, and the X series was born. What is the meaning of a camera or photos in your life? Now you can hold the answer to explore the depths these questions. FUJIFILM X. It is the promise of unprecedented photographic pleasure.





OLPF-less architecture and the original pixel array are the keys to resolution rivaling a full-size sensor. Also the unique integration of phase detection pixels in the array contributes to the dramatic leap in AF speed.
Leading the way to the ultimate image quality.
APS-C 16M X-Trans CMOS II Sensor & EXR Processor II
The extreme resolution of FUJIFILM's bespoke APS-C 16M X-Trans CMOS II sensor with OLPF-less architecture. The clarity of the signal achieved by the optimization of every aspect of its processing circuitry. The enhanced image quality produced by the powerful EXR Processor II.
1: Microlenses
2: X-Trans Color Filter
3: L/R Light Interception Filter
4: Phase Detection Sensor / Green Filter Pixel
5: Photodiode
Auto-switching between phase detection and contrast AF.
New Intelligent Hybrid AF brings your scene into focus in only 0.08 sec*.
Equipped with both the super fast phase detection AF system, and contrast AF for accurate focusing in dark scenes, Intelligent Hybrid AF instantly switches to the optimal focusing system. Applying the fastest algorithm depending on the subject and scene, Intelligent Hybrid AF can bring your subject into focus in the blink of an eye — only 0.08 sec*. at its fastest speed so those priceless moments will never escape your lens.



The new Hybrid Viewfinder offers expanded freedom in the composition and enjoyment of photography in a range of challenging shooting conditions.
Hybrid Viewfinder
There's an indescribable pleasure that peering through a viewfinder provides. And now Fujifilm have taken this further with the launch of the newly developed Hybrid Viewfinder. Whether you're framing your shot through the Optical Viewfinder (OVF), or Electronic Viewfinder (EVF), your eye will not only see the subject and scene, but also a range of shooting data projected by an integrated high-definition LCD panel. This perfect marriage of intuitive analog operation and state-of-the-art digital functionality gives birth to the discovery of new dimensions of enjoyment behind the lens of the ultimate compact.

23mm F2 Single Focal Length Lens
The best image quality without compromise, packed into a slim compact body that you want to take everywhere with you... These were the aims when the FUJIFILM X100S was being developed. And they have been achieved through the incorporation of a newly developed, non-interchangeable, non-collapsible, fixed focal length lens. While featuring the generous brightness of a maximum F2 aperture, the large-diameter rear lens group is integrated into the body for an ultra-slim profile. In addition, the optimization of the sensor for this special lens fully exploits the advantage of a fixed focal length lens for superior edge-to-edge image quality.

The FUJIFILM X100S employs numbered dials for aperture, shutter speed and exposure compensation and is equipped with a viewfinder that allows you to select your composition. The design of the FUJIFILM X100S resembles the cameras of the film age, and there is wisdom that has been passed down behind it. This gives the FUJIFILM X100S commonality that transcends the ages. The FUJIFILM X100S is designed to enable you to “quickly” capture that moment you wish to document.

Replicate FUJIFILM's acclaimed color reversal photo films with Film Simulation.
Just like choosing the ideal film for your creative direction, this powerful mode lets you simulate the film color and tonal qualities of FUJIFILM's acclaimed color reversal films: the natural look of PROVIA, the dramatic tonality and vivid colors of Velvia, and the soft tones and beautiful skin color reproduction of ASTIA. Faithfully reproducing Fujichrome color quality loved by professional photographers, Film Simulation transforms your vision into masterpieces of color expression. You can also replicate the timeless beauty of monochrome film photography with a selection of monochrome filters.
Every detail captured with gentle tonality.
PRO Neg.Std
Beloved of studio portrait photographers, the look of professional color negative film is replicated in the exceptionally soft and smooth skin tonality of PRO Neg.Std. In outdoor shooting, this mode exquisitely captures even subtleties in the atmosphere of the scene and produces a photo with extremely soft tones.
Vivid with dramatic moment.
PRO Neg.Hi
PRO Neg.Hi simulates the other essential film of professional photographers. Developed for subjects in motion and constantly changing conditions, PRO Neg.Hi brings out subtle color contrasts even in pale light. While preserving natural soft skin tones, it reprodeces harder gradations in the background. When you anticipate an encounter with a dramatic moment, this is the film simulation mode to have at ready!
Shoot panoramic shots and show them in stunning large-size prints.
As you sweep the camera across the scene, the FUJIFILM X100S captures multiple images and seamlessly stitches them together into a single panoramic photo. Even when enlarged to an A3-size print, there is virtually no loss of resolution. Holding the camera horizontally or vertically, Motion Panorama lets you shoot 120° or 180° views.
