Newegg Sponsors 2014 Formula DRIFT Livestream and 2013 Champion Michael Essa

By April 4, 2014Newegg Newsroom


Round 1 of the Formula DRIFT Championship Series kicks off today and Newegg will be in the middle of all the action! Not only are we presenting the event’s official livestream, this year we’re also sponsoring 2013 Formula DRIFT Championship winner, Michael Essa.

“Newegg is thrilled to sponsor Formula DRIFT’s Livestream broadcast again this year. It’s a great privilege to sponsor 2013 Champion Michael Essa in this year’s event. His driving skill, automotive knowledge and do-it-yourself approach align perfectly with many of Newegg’s tech and automotive enthusiasts.”
— Soren Mills, Chief Marketing Officer of Newegg North America

On April 6, Newegg will kick off a landing page dedicated to Formula DRIFT activities. Viewers can watch a livestream of Formula DRIFT events and shop great deals covering a huge selection of automotive products. We carry all the top brands including Bilstein, K&N, KW Suspension, Motul Lubricants, Wilwood Brakes and more. is the place to shop to keep your cars race-ready without breaking the bank!

Jennifer from Newegg TV will also be hosting a series of newscasts throughout the season to keep viewers up to date and engaged in the Formula DRIFT season. The scheduled event coverage includes:

  • April 4: Excerpts from Formula DRIFT Media Day
  • April 11: Streets of Long Beach
  • May 9: 2013 Formula DRIFT Champion, Mike Essa Documentary Part One
  • October 14: Formula DRIFT Final Fight
  • October 17: P2013 Formula DRIFT Champion, Mike Essa Documentary Part Two
  • TBD: Coverage of the Montegi: Super Drift event at the Long Beach Grand Prix

Shop at Newegg’s Automotive Marketplace