Keep Up with Data Growth Hyperscale cloud, CSP, enterprise, smart video surveillance partners, NAS vendors and many others need storage solutions to keep pace with the exponential growth of data generation. For large-scale, cost-effective data storage, HDDs remain a strategic choice. HDDs provide the capacity, performance and reliability you need to store large amounts of data, now and in the future. Investments in HDD technology continue to play a central role in supporting global data growth.