Newegg’s Sponsored Product Ads is a tool designed to help brands and sellers maximize their product visibility and maximize efficient advertising spend. It is a keyword-targeting search function that enables sellers to promote their listings more prominently in the search results pages of the site, so your ad dollars go to gaining exposure for the most relevant customers. This advertising model charges advertisers when customers click on an ad (pay-per-click), with detailed analytics dashboards to make constant optimizations for best results.
For brands and resellers looking to take control of their advertising and sales, Sponsored Product Ads offer the control, insight, and exposure to maximize ad spend and bring home results.
Benefits of Sponsored Product Ads
Newegg Sponsored Products Ads use keyword targeting to match a customer’s search with the relevant sponsored product listings. The goal is to drive increased visibility for high-intent searches to enhance conversion, with a low cost of sales model.
Increased Exposure
Performance-Driven Marketing
Measurable Success
Control Your Spend
Detailed Analytics
Access detailed analytics on your Sponsored Product Ads campaigns, giving insightful metrics on search performance. Monitor your campaign spend, sales, cost of sales (COS), impressions, clicks, click-through rate (CTR), orders, cost-per-click (CPC), conversion rate (CR) to have instant data at your fingertips on the performance of your campaigns. Dive into the detail at a campaign level, ad group level, or even down to the very product level.
Keyword Targeting
Add the keywords that make the most sense for your products, to drive impressions, clicks, and sales from interested customers. Targeting the customer’s purchase intent allows your products to be seen for the relevant search terms to your product, and the use case. Since you can create individual ad groups around specific keywords, you can see which keywords are driving results, and which products have the most engagement and sales.
Control Your Costs
With a cost-per-click model, you will only be charged for your Sponsored Product Ads if customers click on your product. That means you are paying for the most relevant traffic to your product pages, and with an open budget control you can always add more or halt. The cost-per-click (CPC) price is dictated by the market competition, and with the ability to bid as much as you want you are in total control of how much money you spend, and how much visibility you can gain.
