Newegg’s Sponsored Ads are tools designed to help brands and sellers maximize their product visibility and maximize efficient advertising spending. Sponsored Ads target specific items, categories, or brands and display them on and off Newegg’s sites. In addition, Sponsored Product Ads use keyword targeting, prominently promoting listings on search results pages.
Newegg’s Sponsored Ad products typically work on a cost-per-click model, charging advertisers only when customers click on an ad. Combined with a detailed analytics dashboard to make constant campaign optimizations, Sponsored Ads give total control over your ad spend.
Benefits of Sponsored Product Ads
Newegg Sponsored Product Ads give brands an advantage over standard listings. Sellers leverage key real estate on Newegg and offsite search engine results pages to enhance product placement and branding strategy. Guide customers to your products to turn impressions into conversions and generate sales!
Increased Brand Revenue
Increased Brand Exposure
Controlled Ad Spend
Access detailed analytics on your Sponsored Ads campaigns, giving insightful metrics on performance. Monitor your campaign spend, sales, cost of sales (COS), impressions, clicks, click-through rate (CTR), orders, cost-per-click (CPC), and conversion rate (CR) to have instant data at your fingertips on the performance of your campaigns. Dive into the detail at a campaign, ad group, or product level.
Design your campaigns around keywords that make the most sense for your products to drive impressions, clicks, and sales from interested customers. Targeting the customer’s purchase intent allows your products to populate for relevant search terms connected to your product and the use case. In addition, since you can create individual ad groups around specific keywords, you can see which keywords are driving results and which products have the most engagement and sales.
Control Your Costs
With a cost-per-click model, you will only be charged for your Sponsored Ads if customers click on your product. That means you are paying for the most relevant traffic to your product pages, and with open budget control, you can always add to, or halt, a campaign. The market competition dictates the cost-per-click (CPC) price and with the ability to bid as much as you want, you are in total control of how much money you spend and how much visibility you can gain.
Sponsored Product Types
Newegg offers multiple Sponsored Product options, from Sponsored Headline Ads to Sponsored Display Ads and more. Read on to learn which ad product would most benefit your business.
Sponsored Headline Ads
Leverage prime real estate on Newegg search engine results pages (SERP) to enhance product placement and branding strategy with this product type. Sponsored Headline Ads provide space at the top of SERPs that display three chosen products, a brand logo, and a custom tagline to shoppers. Choose a variety of targeting methods to drive brand exposure.
Sponsored Video Ads
Give your ads an edge with crisp streaming video! Sponsored Video Ads capture customer attention and push your products ahead of the competition. These cost-per-click products place a product and 10-60 second video directly on the Newegg search engine results page. Video better informs customers about your products before they even hit the product page! Drive conversion and brand awareness with these powerful advertising tools.
Sponsored Display Ads
Reach customers not just on Newegg but off-site as well with Sponsored Display Ads. This targeting model lets sellers select specific items, categories, or brands where they want their ads to show. These campaigns populate not just on Newegg but also on 3rd party websites using Google APIs. Truly expand your business’s reach by converting customers who aren’t even searching Newegg!
Sponsored Product Ads
Utilize the power of keyword-targeting to showcase your products on Newegg SERPs prominently. Sponsored Product Ads enable sellers to maximize their product visibility and optimize their advertising spend. Tailor ad campaigns using the included analytics dashboard to monitor and improve your campaign on the fly.
Sponsored Live Shopping
Infuse your campaigns with live marketing streams conducted by Newegg’s stable of talented content creators. Utilizing Newegg’s state-of-the-art studio space, Sponsored Live Shopping provides original streaming content featuring your products. Leverage the brand power of popular content creators and sell to their accumulated, built-in audiences. Grow your brand and sales while providing relevant demographic-targeted marketing.
How to Set Up Sponsored Product Ads
Sponsored Product Ads are promoted placements of products in the Newegg search engine results pages (SERPs), and the tool is designed to help sellers and brands maximize their product visibility and run an efficient advertising campaign. Sponsored Product Ads results appear elevated in the search results page, ensuring that more customers see these products than by organic ranking alone.
Sponsored Product Ads results appear in elevated placements within the search results page, ensuring that more customers see these products than by organic ranking alone. Result positions 1, 6, 9, 12, 14, 17, 19, 20 and multiple positions on subsequent pages support ad placements and are based on bid level along with the number of advertisers in the result set. Additionally, SPAs also appear on mobile as well as desktop search results. Mobile search result positions includes 1, 4, 8, 9, 13, 14, 18, 19, 23, 24, and 28.
Through a keyword bidding system, each keyword has an associated cost-per-click (CPC), where the advertiser is charged when a customer clicks on a product using that keyword. The cost is determined by several market factors. Both the keyword popularity (search volume) and bidding competitiveness (volume of advertisers bidding on it) influence the market value of a click. The bid you set up in the system is your maximum and the cost will vary based on the number of advertisers and their maximum bid levels when a click through on a sponsored product occurs. You have full control of setting the cost of campaigns to achieve objectives through ad matching types.
The Sponsored Product Ad tool gives sellers the flexibility to either be more hands-off or have more direct control or a little bit of both. Once sellers determine what their goals are they can determine how much control they want to have over their campaign. Sellers looking for a more hands off approach can utilize our automatic matching function. They simply inform our system what bidding thresholds and options they would like in addition to the type of audience reach they want. Sellers looking for more direct control over keyword selection, matching type, and bid budgets, can fully customize their campaign and make adjustments while the campaign is live.
Once the campaign begins, it will start gathering insightful metrics such as spend, sales, cost of sales, impressions, click-through rate, orders, cost-per-click, and conversion rates. You can break down the data to its ad group level and product level. All this data is accessible in Seller Portal giving sellers the ability to make the necessary adjustments while the campaign is live. We advise sellers to run a campaign for at least one week to accrue enough data to make decisions about the performance. After this, sellers should be able to make adjustments to optimize performance, and then let the campaigns run. You want to give your campaigns time to develop and hit their stride.
Presently, Newegg is only making its Sponsored Product Ads available to sellers who have a history of positive reviews and who meet our high standard of customer service. If you do not see SPA available within the Seller Portal under Advertising on Newegg, and you feel you meet the criteria, please contact us. We love helping our sellers grow on Marketplace!