Newegg’s Sponsored Product Ads is a tool designed to help brands and sellers maximize their product visibility and maximize efficient advertising spend. It is a keyword-targeting search function that enables sellers to promote their listings more prominently in the search results pages of the site, so your ad dollars go to gaining exposure for the most relevant customers. This advertising model charges advertisers when customers click on an ad (pay-per-click), with detailed analytics dashboards to make constant optimizations for best results.
For brands and resellers looking to take control of their advertising and sales, Sponsored Product Ads offer the control, insight, and exposure to maximize ad spend and bring home results.
Benefits of Sponsored Product Ads
Control Your Spend
Access detailed analytics on your Sponsored Product Ads campaigns, giving insightful metrics on search performance. Monitor your campaign spend, sales, cost of sales (COS), impressions, clicks, click-through rate (CTR), orders, cost-per-click (CPC), conversion rate (CR) to have instant data at your fingertips on the performance of your campaigns. Dive into the detail at a campaign level, ad group level, or even down to the very product level.
Add the keywords that make the most sense for your products, to drive impressions, clicks, and sales from interested customers. Targeting the customer’s purchase intent allows your products to be seen for the relevant search terms to your product, and the use case. Since you can create individual ad groups around specific keywords, you can see which keywords are driving results, and which products have the most engagement and sales.
Control Your Costs
With a cost-per-click model, you will only be charged for your Sponsored Product Ads if customers click on your product. That means you are paying for the most relevant traffic to your product pages, and with an open budget control you can always add more or halt. The cost-per-click (CPC) price is dictated by the market competition, and with the ability to bid as much as you want you are in total control of how much money you spend, and how much visibility you can gain.
How to Set Up Sponsored Product Ads
Sponsored Product Ads are promoted placements of products in the Newegg search engine results pages (SERPs), and the tool is designed to help sellers and brands maximize their product visibility and run an efficient advertising campaign. Sponsored Product Ads results appear elevated in the search results page, ensuring that more customers see these products than by organic ranking alone.
Sponsored Product Ads results appear in elevated placements within the search results page, ensuring that more customers see these products than by organic ranking alone. Result positions 3, 4, 5, 6 and 11, 12, 13, 14 and multiple positions on subsequent pages support ad placements and are based on bid level along with the number of advertisers in the result set. Additionally, SPAs also appear on mobile as well as desktop search results.
Through a keyword bidding system, each keyword has an associated cost-per-click (CPC), where the advertiser is charged when a customer clicks on a product using that keyword. The cost is determined by several market factors. Both the keyword popularity (search volume) and bidding competitiveness (volume of advertisers bidding on it) influence the market value of a click. The bid you set up in the system is your maximum and the cost will vary based on the number of advertisers and their maximum bid levels when a click through on a sponsored product occurs. You have full control of setting the cost of campaigns to achieve objectives through ad matching types.
The Sponsored Product Ad tool gives sellers the flexibility to either be more hands-off or have more direct control or a little bit of both. Once sellers determine what their goals are they can determine how much control they want to have over their campaign. Sellers looking for a more hands off approach can utilize our automatic matching function. They simply inform our system what bidding thresholds and options they would like in addition to the type of audience reach they want. Sellers looking for more direct control over keyword selection, matching type, and bid budgets, can fully customize their campaign and make adjustments while the campaign is live.
Once the campaign begins, it will start gathering insightful metrics such as spend, sales, cost of sales, impressions, click-through rate, orders, cost-per-click, and conversion rates. You can break down the data to its ad group level and product level. All this data is accessible in Seller Portal giving sellers the ability to make the necessary adjustments while the campaign is live. We advise sellers to run a campaign for at least one week to accrue enough data to make decisions about the performance. After this, sellers should be able to make adjustments to optimize performance, and then let the campaigns run. You want to give your campaigns time to develop and hit their stride.
Presently, Newegg is only making its Sponsored Product Ads available to sellers who have a history of positive reviews and who meet our high standard of customer service. If you do not see SPA available within the Seller Portal under Advertising on Newegg, and you feel you meet the criteria, please contact us. We love helping our sellers grow on Marketplace!