What Are Sponsored Product Ads?

Newegg’s Sponsored Product Ads is a tool designed to help brands and sellers maximize their product visibility and maximize efficient advertising spend. It is a keyword-targeting search function that enables sellers to promote their listings more prominently in the search results pages of the site, so your ad dollars go to gaining exposure for the most relevant customers. This advertising model charges advertisers when customers click on an ad (pay-per-click), with detailed analytics dashboards to make constant optimizations for best results.

For brands and resellers looking to take control of their advertising and sales, Sponsored Product Ads offer the control, insight, and exposure to maximize ad spend and bring home results.

Newegg Sponsored Product Ads gives brands and retailers the ability to control their visibility to customers in search results, driving sales and detailed analytics to show strong ROI.

Benefits of Sponsored Product Ads

Newegg Sponsored Products Ads use keyword targeting to match a customer’s search with the relevant sponsored product listings. The goal is to drive increased visibility for high-intent searches to enhance conversion, with a low cost of sales model.

Increased Exposure

Performance-Driven Marketing

Measurable Success

Control Your Spend

Detailed Analytics

Access detailed analytics on your Sponsored Product Ads campaigns, giving insightful metrics on search performance. Monitor your campaign spend, sales, cost of sales (COS), impressions, clicks, click-through rate (CTR), orders, cost-per-click (CPC), conversion rate (CR) to have instant data at your fingertips on the performance of your campaigns. Dive into the detail at a campaign level, ad group level, or even down to the very product level.

Sponsored Product Ads on Newegg deliver detailed analytics for ad spend, revenue, cost-per-click (CPC), conversion rate (CR), click-through-rate (CTR), impressions, and more to make data-driven decisions.
Keyword Targeting on Newegg Sponsored Product Ads allows sellers and brands to set up campaigns for their products, driving traffic for search queries most-related to the products themselves.

Keyword Targeting

Add the keywords that make the most sense for your products, to drive impressions, clicks, and sales from interested customers. Targeting the customer’s purchase intent allows your products to be seen for the relevant search terms to your product, and the use case. Since you can create individual ad groups around specific keywords, you can see which keywords are driving results, and which products have the most engagement and sales.

Control Your Costs

With a cost-per-click model, you will only be charged for your Sponsored Product Ads if customers click on your product. That means you are paying for the most relevant traffic to your product pages, and with an open budget control you can always add more or halt. The cost-per-click (CPC) price is dictated by the market competition, and with the ability to bid as much as you want you are in total control of how much money you spend, and how much visibility you can gain.

Newegg Sponsored Product Ads give sellers and brand full control of their ad spend- you set your budget and can edit at any time. Pay only for the clicks your products receive on a CPC-basis.

How to Set Up Sponsored Product Ads


Create a Campaign Name

Organize your campaigns, and keep track of your data

Add a Start & End Date

Customize your campaigns for specific durations, or let them run indefinitely

Set Your Budget

Cap your total budget so you never run over, with the ability to edit this at any time

Create Ad Groups

Group your ad groups by targeted keywords, so you can strategically bid on product groups

Add Your Products

Add similar products for multiple Sponsored Product Ads placements in search results

Start Selling!

See your products increase in visibility, with analytics to back up data-driven decisions