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- Visual appealing - Ample USB and M2 ports - Excellent build quality

- The Price. This is one of, if not the cheapest Z790 motherboards available. - Build Quality. There's good heatsink clearance that won't impede installing a large CPU cooler due to other Z690 and Z790 motherboards having really tall I/O shrouds that end up limiting cooler compatibility.

Flash Bios USB Port + Button, Instant Driver Support via MSI after OS Install, Solid All Around IMO

-beautiful board -plenty of high speed connections (TB5, TB4, 10G LAN, etc)

thunderbolt 4 pc8000 memory controller m.2 5x4 Updated bios with nice Factory settings S200 overclock 5 rgb headers no fan hub needed standard cpu mount with even distribution pressure, No Hot Spots

Stunning White Aesthetic: The standout feature of this motherboard is its sleek and clean white design. It not only brings a fresh look to any build but also stands out in custom PC setups that focus on clean, modern aesthetics. If you're building a white-themed rig, this motherboard is a perfect match. Generous M.2 Slots: With 5 M.2 slots, the Z890-A ensures you'll have ample room for fast storage. What's even more impressive is that 2 of these slots are directly connected to the CPU, offering unparalleled speed and performance, especially for those who need lightning-fast SSD speeds for tasks like video editing or gaming. 6 SATA Slots: If you need even more storage options, the motherboard comes with 6 SATA slots, allowing you to connect multiple drives without worrying about running out of ports. Whether for additional storage or backups, the Z890-A has you covered. Memory Support up to 9066 MT/s: For memory enthusiasts, the ASUS ROG STRIX Z890-A supports memory speeds of up to 9066 MT/s, making it an ideal choice for high-performance applications like gaming, content creation, and heavy multitasking. This ensures the system runs smoothly even under heavy loads. 2x Thunderbolt Ports: The inclusion of 2 Thunderbolt ports is another excellent feature. Thunderbolt 4 provides high-speed data transfer and support for connecting external devices like storage, displays, and even eGPUs, offering impressive versatility for both professional and enthusiast users

-easy to navigate bios -east to clear CMOS data using buttons on the outside of the tower -RGB headers are plenty and MSI mystic lights have lots of compatibility with other RGB controllers -lots of available headers on motherboard for lots of available compatibility -trouble led lights make it easy to diagnose any issues you could run into(which there wasn't) and displays CPU temp as well

well built, has more than enough usb and lighting pluggins. fit perfectly in an ATX case even with 140mm fan in the rear of the case. I really like the M.2 heatsinks for the storage drives

Everything is working well except the network port. It worked once or twice, but the wireless connection works every time. Obviously I prefer to use the wired connection because it is faster. This is a major annoyance.

The lighting, ease of installation and LOTS of USB in the back.

Clean look and easy BIOS Keeps my 265k boosted as high as other more expensive boards

I went with this Motherboard because it had all the features I needed/wanted and the black aesthetics as you'll be able to see with the system I'm building. The quality of this board is absolutely perfect, that's another reason I went with MSI as they have been around for a long time. Everything was pretty easy to install and get everything going/working, with this board, just do your research before hand to make sure you do not have compatibility issues and read some instructions. You can find out all the info on the MSI support site. So, I have only had this running for a short while and I have no complaints. I will update this once I have used it for a few months, other than that I am a happy MSI customer.

Worked out of the box with i7-14700k. 2 x 32GB RAM worked with XMP at 6400. M.2 heatsinks are nice. No errors or heat problems on overnight testing. This board feels solidly built. Was easy to work with.

- No issues with bios update or installation

- It worked, and mostly matched the color scheme of the build, but-

Stable, nice options, and easy to navigate bios

Just what I am looking for in a motherboard that can be used in the future

Everything works great as intended