Originally created as an informal industry working group to combat increasing levels of spam and deceptive email, the Online Trust Alliance (OTA) has been committed to the betterment of the Internet for nearly a decade. Their mission is straightforward: “To help educate businesses, policy makers, and stakeholders while developing and advancing best practices and tools to enhance the protection of users’ security, privacy, and identity.” By supporting collaborative public-private partnerships, conducting benchmark reporting, and promoting data sharing and collaboration through working groups; the OTA is one of the most reliable sources when it comes to empowering consumers.
Recently, the OTA held an Online Trust Audit where they evaluated nearly 800 of the top consumer websites in the entire world. By using a combination of resources including Alexa, comScore, the FDIC, government rankings, and Internet Retailer Magazine’s Internet Retailer 500, this comprehensive evaluation allows the top online retailers to distinguish themselves among the rest. Only 28.8% of those evaluated made the OTA’s Honor Roll, and Newegg ranked #8 overall. Because nearly 70% didn’t even qualify and 52.7% failed, this award proves Newegg is committed to becoming the most trusted marketplace on the web.
The 2014 top 10 most trustworthy online retailers are:
- American Greetings
- Netflix
- Christian Book Distributors
- Sony Electronics
- Ancenstry.com
- Big Fish
- Walmart
- Newegg
- Books-A-Million
- Jack Threads & Zulily (tie)
“These companies represent a broad spectrum, ranging from the fourth highest revenue earner among retailers to the 476th highest. This validates that the Honor Roll is achievable by retailers of all sizes and that the criteria is not onerous or costly to achieve.”
– Craig Spiezle, OTA Executive Director
Newegg is proud to be honored as one of the world’s most trustworthy online retailers and would like to thank the Online Trust Alliance for their recognition. We promise to always do our best as we tirelessly pursue our goals of offering a superior shopping experience, rapid delivery, and stellar customer service. We’re dedicated to making sure that everyone enjoys shopping at Newegg and we’re passionate about exceeding our customers’ expectations.
