Most people think of Android or iOS whenever a new smartphone is announced — and with good reason. The two operating systems completely dominate the mobile landscape and the competition is far behind. Over 96% of smartphone owners rely on one of these two operating systems to power their devices and few people ever consider an alternative.
But that hasn’t stopped Ubuntu from trying to sway some customers.
It’s Not Android or iOS – It’s Ubuntu
The African word ‘ubuntu’ translates into ‘humanity for others’ so it should come as no surprise that BQ is manufacturing the first Ubuntu smartphone. BQ’s mantra of ‘human right to technology’ makes them the perfect candidate to team up with Ubuntu and only solidifies both companies’ commitment to creating technology for the masses.
The Aquaris E4.5 Ubuntu Edition
Aquaris E4.5 Ubuntu Edition
- Processor: 1.3GHz Mediatek Quad Core ARM Cortex-A7 Processor
- Memory: 1GB RAM
- Display: 4.5-inch, IPS-LCD Screen with 960×540 Resolution
- Storage: 8GB Flash and MicroSD Slot
- Cameras: 5MP Front / 8MP Rear
- SIM: Unlocked Dual SIM
These specs aren’t impressive when compared to Android or iOS devices and that’s because they don’t have to be. Ubuntu is an extremely lightweight mobile OS that is powered by HTML5 and makes it possible for web apps to function like native apps. But Ubuntu is adamant about letting consumers know that their phone isn’t just about the apps.
“Ubuntu presents users with an entirely different way to engage with their devices – Scopes guide you to content you want – in the same way you think about it – to deliver a smooth, engaging experience,”
-Cristian Parrino, VP Mobile at Canonical
Any kind of content can be presented with Scopes and BQ has partnered with Canonical to ensure the Aquaris E4.5 is always ready to show you what you want to see. Whether you’re looking for something interesting, relevant, or dynamic; Ubuntu is promising their phone will deliver it in a way unlike any other OS.
The Price is Right
The Aquaris E4.5 is priced very competitively at $192 and will definitely convince budget-friendly consumers to try something different. Unfortunately, none of these consumers will be American because the phone will only be available in Europe — at least for now.
The first Ubuntu phone may be cheap in price but it’s not cheap in quality. BQ takes an approach similar to Xiaomi’s business model that combines quality with affordability. One look at their flagship Aquaris E6 proves they have what it takes to create a beautifully-crafted product without charging consumers a large sum of money.
The barebones specs sheet will turn off those who are used to their smartphones being just as powerful as their computer. But unless you’ve used Ubuntu before you don’t really know how capable this open-source platform really is — especially on a mobile device.
If It Ain’t Broke, Don’t Fix It — Make it Better
Good smartphones no longer have to be expensive. The One Plus One and Motorola Moto G are prime examples of that. However, convincing people to dump a popular OS for something new won’t be an easy feat.
Ubuntu is a totally different concept in mobile operating systems. Android and iOS have convinced us they are the only two options because they are the only two who’ve managed to succeed. But Ubuntu has a plan to make sure they aren’t the next flavor of the month.
Similar to its desktop counterpart, Ubuntu’s mobile OS is completely open source and loaded with features. But it’s not only up to consumers to figure that out; developers also need to realize this. And if enough features are created for the Aquaris E4.5, Ubuntu may be the third option we’ve all been waiting for.
Choice is Good
The Aquaris E4.5 Ubuntu Edition may not be the best alternative to Android or iOS, but at least it’s different. It’s also nice to have a third option available to consumers even though Ubuntu has a long way to go before they catch up with the two powerhouses. But if their success in the PC industry is any indication of what to expect, you may be owning an Ubuntu-powered smartphone in the future.
