One key question that needs to be addressed by e-commerce businesses is whether to become authorized retailers for branded products. So, what is an authorized retailer, and what pros and cons do becoming one provide a reseller? Read on to find out!
Holiday Selling Strategies
Are you ready for the holiday shopping season? Managing this hectic time of year can challenge even the most organized e-commerce operation, and it is easy to ignore or forget practical strategies meant to help earn sales. Look over these suggestions to optimize your process this season to capture as many holiday conversions as possible!
The 2022 holiday season is upon us, and we wanted to give sellers a quick peek into the campaigns and available advertising options Newegg is running this holiday season. We are providing Newegg Marketplace sellers opportunities to promote their products within these holiday campaigns. Along with our Sponsored Product Ad packages, you can target your unique customer base with tailored advertising to boost sales this season!
November Promotion Calendar
Black Friday is front and center all month long. Tap into the excitement by taking advantage of our countdown sales and early deal specials launching in the week leading up to Black Friday. Treat your customers to special savings to drive conversions and capture initial holiday sales.
Black Friday Price Protection
Newegg is also resuming its Price Protection Program. From November 1 through November 20, 2022, eligible products with the Black Friday Price Protection badge will give customers automatic refunds if the pricing drops lower than the original purchase price. Customers love this promotion because it is fast, easy, and, best of all, automatic! So offer your best deals this month and capitalize on eager holiday shoppers.
Deal-cember Promotion Calendar
December is now Deal-Cember! All month Newegg will promote weekly deals focusing on multiple product categories. So whether your customers are shopping for the Ultimate Gamer, the Tech Fanatic, or the Home Wiz, we’ll have what they’re looking for each week!
Don’t Forget Sponsored Product Ads
Newegg Sponsored Product Ad campaigns give brands an advantage over standard listings. These promotional tools leverage keyword optimization and premium real estate on Newegg and offsite search engine results pages (SERPs). Use Sponsored Product Ads to enhance product placement and branding strategy.
These specialized advertisements include dynamic metric tracking to provide insightful performance monitoring. Dive into the detail at a campaign, ad, group, or product level to ensure your campaign performs as intended.
Sponsored Product Types
Newegg offers multiple Sponsored Product options, from Sponsored Headline Ads to Sponsored Display Ads and more. Read on to learn which ad product would most benefit your business.
Sponsored Headline Ads
Leverage prime real estate on Newegg search engine results pages to enhance product placement and branding strategy with this product type. Sponsored Headline Ads provide space at the top of SERPs that display three chosen products, a brand logo, and a custom tagline to shoppers. Choose a variety of targeting methods to drive brand exposure.
Sponsored Video Ads
Give your ads an edge with crisp streaming video! Sponsored Video Ads capture customer attention and push your products ahead of the competition. These cost-per-click products place a product and 10-60 second video directly on the Newegg search engine results page. Video better informs customers about your products before they even hit the product page! Drive conversion and brand awareness with these powerful advertising tools.
Sponsored Display Ads
Reach customers not just on Newegg but off-site as well with Sponsored Display Ads. This targeting model lets sellers select specific items, categories, or brands where they want their ads to show. These campaigns populate not just on Newegg but also on 3rd party websites using Google APIs. Truly expand your business’s reach by converting customers who aren’t even searching Newegg!
Sponsored Product Ads
Utilize the power of keyword-targeting to showcase your products on Newegg SERPs prominently. Sponsored Product Ads enable sellers to maximize their product visibility and optimize their advertising spend. Tailor ad campaigns using the included analytics dashboard to monitor and improve your campaign on the fly.
Sponsored Live Shopping
Infuse your campaigns with live marketing streams conducted by Newegg’s stable of talented content creators. Utilizing Newegg’s state-of-the-art studio space, Sponsored Live Shopping provides original streaming content featuring your products. Leverage the brand power of popular content creators and sell to their accumulated, built-in audiences. Grow your brand and sales while providing relevant demographic-targeted marketing.
This holiday season, help guide customers to your business to capitalize on increased impressions to earn conversions!
Join the Fun!
It is time to get in on the action! Contact your account manager today to explore your promotional options.
All e-commerce platforms have one thing in common. They let people come together online to buy and sell products. Most of these platforms support product discovery and come with a virtual shopping cart and check-out. Beyond that, there are plenty of differences between e-commerce solutions like Newegg, Amazon, Shopify, and BigCommerce – just to name a few.
So, how do you choose the best e-commerce platform for your merchandise? You want to go where there’s already an online audience for your type of product. You’ll also want an e-commerce platform that’s mobile-friendly and easy to use. There’s a lot more to think about, so ask yourself these six questions as you make the best choice.
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Red Stag Fulfillment reports that the average e-commerce conversion rate is less than 5%. It’s easy to become an online seller, but not everyone is a conversion superstar. At Newegg, we want you to succeed and provide you with the tools and tips to convert more shoppers into customers.
Here are five best practices to follow to improve your conversion rates.
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Newegg’s Sponsored Product Ads (SPA) provide sellers with vital tools to expand the reach of their products through targeted ad campaigns that appear across Newegg’s network of sites. But how do Marketplace sellers capture conversions outside of Newegg?
Converting impressions into purchases is the ultimate goal for e-commerce businesses, but achieving those conversions is often easier said than done. Marketing may lead customers to your products, but the world’s most fantastic marketing won’t help finalize that sale without crisp copy, the best branding, and immersive imagery. Do your listings check all those boxes?
Convince Customers that Your Products are Superior
Convincing customers to choose your products over the hundreds of other brands competing for their attention often comes down to a product listing’s content. Whoever has the highest-grade content wins the sale. However, sometimes more content is not always better.
Many e-commerce businesses focus on domestic orders while ignoring lucrative global revenue streams. This is because sellers incorrectly believe global sales are difficult to fulfill. However, as economic challenges constrict the domestic marketplace, businesses must expand their customer bases and seek new revenue channels wherever possible. Worldwide markets provide this potential growth, and our tools simplify international fulfillment.
Did you know that about 30% of all products ordered online are returned? According to the website Invesp, that’s about three times the rate of brick-and-mortar stores. For buyers, merchandise returns can mean disappointment and frustration. For sellers, there can be costs from shipping, handling, and restocking. Plus, you may not be able to sell the returned product at full price, if you can sell it all.
Sellers with a great return policy won’t get as many negative reviews, but the best policy for your business is to reduce merchandise returns in the first place. Newegg offers a 30-day hassle-free return on products sold and shipped by us, but your goal is for customers to keep (and rave about) what they buy from you. So, how do you reduce merchandise returns in the first place? Here are five ways.
Newegg puts products into categories and subcategories so that it’s easy for buyers to find what they’re looking for. In turn, each category and subcategory contains a catalog, or organized list, of individual products. As a Newegg seller, you want your product listings to shine. You also want to price your products fairly and avoid any violations that could result in a loss of marketplace privileges.
By following some best practices, you can optimize your catalog pages and avoid potential pitfalls.
- Work in batches for greater accuracy and efficiency.
- Group variants together so buyers can find and compare.
- Add quality images and videos for product listings that pop.
- Don’t add external hyperlinks or maintain multiple seller accounts.
- Implement safeguards to avoid listing the wrong price.
- Stick to fair pricing and avoid any excessive amounts.
Keep reading to learn more – and make the most of the world’s leading tech marketplace.
