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5 Tips for Being a Multichannel Brand in 2021

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It goes without saying that 2020 changed everything. Ecommerce adoption rates shot up 44% year over year—the greatest annual growth the U.S. has seen in at least two decades—and marketplaces like Amazon and Walmart saw their fair share of this increased business.

For sellers, this has meant a fundamental shift in priorities. Ecommerce is no longer a secondary revenue stream but a primary one, and the very definition of what it means to sell direct-to-consumer (DTC) has evolved.

Today, you must sell on multiple channels online. Simply selling through your website means forfeiting exposure to hundreds of millions of daily consumers already shopping on established marketplaces. In fact, you could hinder brand growth by refusing to sell on them; a recent study of Zentail users revealed that 63% of sellers saw at least 200% webstore growth within 10 months of expanding to one or more marketplace.

That said, there are some things you need to keep in mind as you look to sell on multiple marketplaces. Keep reading for five expert tips, inspired by lessons learned in 2020, when the world was turned upside down.

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Newegg Advertising – 2021 Trends That Can’t Be Ignored

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We saw ecommerce really boom in 2020 and it looks like that trend is likely to continue throughout 2021. Whether you are selling on multiple marketplaces or just one, chances are you are noticing increasing competition.  Accelerated by the ongoing pandemic, the competition is causing sellers to rethink their advertising efforts.

Read on to learn how Newegg Advertising is helping sellers get the leg up against the competition.

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Newegg Buy Box

The Newegg Buy Box: What is it, Why is it important, and How to Get It

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If you’re selling on Newegg, securing critical placements throughout the site is one of the best ways to stay top of mind with the consumer with the aim of driving conversion. You know that winning the buy box is typically the step preceding conversion, but do you really know just how crucial it is to win this placement?

Read on to learn the nuances of Newegg’s buy box and how winning this top notch placement positively impacts other parts of your marketplace business.

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What is the Best Online Marketplaces for Technology?

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Online marketplaces have become the most prevalent way to shop. They provide a convenient way to shop for all your products without ever having to step foot in their brick-and-mortar stores. These online marketplaces offer a multitude of items right at your fingertips with the capability of price comparisons from other online stores saving you money. You can also read customer reviews on products to ensure that it is the right fit and a reliable choice.

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How to Use an Online Marketplace

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Whether you already have an established brick-and-mortar shop or want to expand on the potential for eCommerce sales, online marketplace businesses offer additional revenue streams. Using online marketplaces lets you reach a larger customer base and find buyers throughout the world. The key is finding out which options work for your items and business model. While it may seem prudent to post your items in as many places as possible, doing so may not increase your bottom line and could cost your more in the long term. Online selling platforms offer varying benefits and appeal to different consumers. Making sure you understand your options and how they relate to your products helps increase your chances of success in the eCommerce industry.

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How to Sell Products Online

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Everyone knows the benefits of an eCommerce store over a traditional brick-and-mortar location. Selling goods over digital channels offers quicker startup and fewer up-front costs, which gives you the opportunity to grow quickly. Add in research projections that show online market revenue should reach over $2,411,638 in 2020, and the idea of opening your own store gets even more interesting. However, if you are considering an internet store, you need to understand the best practices for success in an area with serious competition and market saturation. You also need to learn about lucrative products to sell online for quick growth and increased revenue.

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How to Sell Outside of eBay

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Since its start in 1995, eBay has grown into one of the largest online marketplaces for selling new, used and refurbished items. From hobbyists to PowerSellers that run profitable businesses out of their own homes, the company offers a platform for both the casual user and businesses to turn a profit with their merchandise. If you sell on eBay for profit, you may wonder whether it is time to take your brand and company to higher levels. For those who want to know how to sell outside of eBay there are many options available, and they just might be more profitable.

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Tips & Tricks for Advertising on Google

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More than 70,000 search queries per second occur on Google. With most searchers performing up to 4 searches a day. As the largest search network in the world, it’s a no brainer that online retailers should be advertising on Google. Maximizing their visibility using Google’s advertising capabilities is one of the most effective ways to get their products in front of the right customers at the right time. The two most effective ways of advertising on Google utilizes Google Shopping Ads and Google Text Ads. This article highlights optimization tactic that can be quickly implemented in an effort to help you get the most bang for your buck as you advertise on Google.

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Content Marketing for Marketplace Sellers

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Content marketing revolves around creating quality, unique content that interests and attracts your niche market. It is a type of non-intrusive marketing where you communicate value to existing and prospective customers guiding them along the shopping journey. According to a survey conducted by Hubspot, consumers are more likely to engage with brands or businesses that feature original content such as videos, blogs, infographics, and other downloadable content.

When you are creating fresh and original content to enhance your product listings or storefronts you are providing valuable information to your visitors while driving targeted, relevant traffic to your product page(s). Providing customers with as much relevant information they need throughout the shopping journey will eventually yield better sales conversion, minimize returns, and establish customer loyalty for repeat purchases. The e-commerce industry is made up of hundreds of thousands of sellers competing across multiple marketplaces. A majority of these product listings on online marketplaces are filled with poorly written, poorly targeted, and often plagiarized content. Implementing simple content marketing strategies is what will set you apart from the rest of the competition.

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