For sellers, this has meant a fundamental shift in priorities. Ecommerce is no longer a secondary revenue stream but a primary one, and the very definition of what it means to sell direct-to-consumer (DTC) has evolved.
Today, you must sell on multiple channels online. Simply selling through your website means forfeiting exposure to hundreds of millions of daily consumers already shopping on established marketplaces. In fact, you could hinder brand growth by refusing to sell on them; a recent study of Zentail users revealed that 63% of sellers saw at least 200% webstore growth within 10 months of expanding to one or more marketplace.
That said, there are some things you need to keep in mind as you look to sell on multiple marketplaces. Keep reading for five expert tips, inspired by lessons learned in 2020, when the world was turned upside down.