Changes to the Universal Postal Union affect online sellers in immense ways. In this blog, you will learn just what the UPU is, why China has been benefiting, and how the U.S. is pushing back against one of the world’s oldest international organizations.
How Can PLA Help E-commerce Sellers?
Using Google Product Listing Ads (PLA), sellers can promote their online and local inventory through cost per click (CPC) ads to reach the right customers. Google PLA ads show up prominently on Search Engine Results Pages (SERPs) either on the right-side rail or at the top of search results. Read More
As more marketplace sellers become dependent on fulfillment services to provide easy and seamless shopping experiences for their customers, the impact of ever-increasing storage, shipping, and other fulfillment fees is creating ripple effects across on the e-commerce industry. Though these changes to fulfillment fees reflect the growing industry trends for “free” and faster deliveries, we wanted to compile these changes that sellers can expect in 2019 and hopefully aid them in their business planning. Before addressing these updates, know that sellers who utilize Newegg fulfillment services can rest assured that their costs will remain consistent, be reliably lower than the competition, and stay focused on the best interests of our sellers. Read More
In past blogs, we detailed the best ways to prime and promote your products to take advantage of this incredibly busy holiday season. This chapter is about taking a wider view of one of the quickest profit drains of the season: Shipping and Returns. We will detail the latest industry trends and the fulfillment tools available for Newegg sellers to proactively address rising customer expectations, 3PL fees, and high RMAs. Read More
In this installment of Newegg’s holiday blog series, we will discuss valuable improvements sellers can make to their product listings and seller store as well as some best practices for establishing your brand on our Marketplace. Read More
In the last installment of this holiday prep series, we covered some top-level marketing strategies that all e-commerce sellers should be implementing. In this blog, we are going even deeper to help bolster your holiday game plan by covering 6 of the most effective holiday marketing and pricing promotions on Newegg.com. Read More
As the second installment in Newegg’s Holiday Blog series, we take a look at the best marketing and promotional practices that marketplace sellers should consider implementing to prep for this busy season. Read More
For the launch of our holiday blog series, we wanted to provide a business overview of past holiday seasons and why sellers on marketplaces should expect this Q4 to be the biggest one yet! We’ll also cover helpful topics such as sales expectations, when to promote, and how to ensure your products reach your customers in time for the holidays. Read More
Boosting your Marketplace Listings in Search Engine Rankings
If you’re a marketplace seller you may think your product listings’ rank on search engines like Google and Bing is beyond your control. In reality, most marketplace sellers can impact one of the most important search ranking factors: product content. Highlighting the importance of on-page content, Google’s own guide to search engine optimization (SEO) states, “Creating compelling and useful content will likely influence your website more than any of the other factors discussed…”. Creating “compelling and useful content” starts with creating unique content that searchers can’t find elsewhere. By crafting original product descriptions, marketplace sellers can separate their product listings from the throng of other pages and websites on the internet. Here are 4 guidelines for developing unique product content for your marketplace listings:
The holiday shopping season is upon us. While customers are busy putting together their shopping lists, retailers have their own holiday list to reckon with. We’ve spoken to a number of sellers and put together a marketplace to-do list geared towards boosting holiday sales. Here’s what sellers are doing to master the marketplace during the holiday season. Read More