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title cover to selling products online

How to Sell Products Online

By | Blog
Everyone knows the benefits of an eCommerce store over a traditional brick-and-mortar location. Selling goods over digital channels offers quicker startup and fewer up-front costs, which gives you the opportunity to grow quickly. Add in research projections that show online market revenue should reach over $2,411,638 in 2020, and the idea of opening your own store gets even more interesting. However, if you are considering an internet store, you need to understand the best practices for success in an area with serious competition and market saturation. You also need to learn about lucrative products to sell online for quick growth and increased revenue.

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How to Sell Outside of eBay

By | Blog
Since its start in 1995, eBay has grown into one of the largest online marketplaces for selling new, used and refurbished items. From hobbyists to PowerSellers that run profitable businesses out of their own homes, the company offers a platform for both the casual user and businesses to turn a profit with their merchandise. If you sell on eBay for profit, you may wonder whether it is time to take your brand and company to higher levels. For those who want to know how to sell outside of eBay there are many options available, and they just might be more profitable.

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Tips & Tricks for Advertising on Google

By | Blog
More than 70,000 search queries per second occur on Google. With most searchers performing up to 4 searches a day. As the largest search network in the world, it’s a no brainer that online retailers should be advertising on Google. Maximizing their visibility using Google’s advertising capabilities is one of the most effective ways to get their products in front of the right customers at the right time. The two most effective ways of advertising on Google utilizes Google Shopping Ads and Google Text Ads. This article highlights optimization tactic that can be quickly implemented in an effort to help you get the most bang for your buck as you advertise on Google.

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Content Marketing for Marketplace Sellers

By | Blog

Content marketing revolves around creating quality, unique content that interests and attracts your niche market. It is a type of non-intrusive marketing where you communicate value to existing and prospective customers guiding them along the shopping journey. According to a survey conducted by Hubspot, consumers are more likely to engage with brands or businesses that feature original content such as videos, blogs, infographics, and other downloadable content.

When you are creating fresh and original content to enhance your product listings or storefronts you are providing valuable information to your visitors while driving targeted, relevant traffic to your product page(s). Providing customers with as much relevant information they need throughout the shopping journey will eventually yield better sales conversion, minimize returns, and establish customer loyalty for repeat purchases. The e-commerce industry is made up of hundreds of thousands of sellers competing across multiple marketplaces. A majority of these product listings on online marketplaces are filled with poorly written, poorly targeted, and often plagiarized content. Implementing simple content marketing strategies is what will set you apart from the rest of the competition.

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Optimizing Sponsored Product Ads Newegg

Optimizing Sponsored Product Ads

By | Blog
With over 40 million tech savvy customers shopping on Newegg, getting your products to stand out from the competition is mission critical to your business’ success. Utilizing and optimizing sponsored product ad campaigns makes it easier for your customers to find your products. Whether you are looking to boost your sales conversions or increase impressions, securing premium placements throughout the digital shopping path significantly increases your reach and influence. Last month, Newegg introduced its Sponsored Product Ads tool, which enables sellers to bid for premium placements throughout newegg.com. Winning placements is just one side of the same coin.

Today’s article will highlight tips and tricks that ensures you’re maximizing your campaigns’ performance. If you haven’t learned about sponsored product ads on newegg.com, check out this primer before reading on.

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Sponsored Product Ads: Your New Key to Driving Marketplace Sales

By | Blog
Location, location, location. The old adage from the real estate world holds true in e-commerce as well, driven by competition for prime placement in the customer’s digital shopping path. More eyeballs means a better chance to snag a sale, and in the world of online marketplaces any advantage sellers can get to edge out the competition builds the momentum needed to create a sustainable online presence.

Fortunately for those on the Newegg Marketplace platform, the new Sponsored Product Ads tool gives sellers the power to control the placement their products receive from on-site search, driving exposure in highly relevant search queries. This not only gives brands and resellers the ability to control their exposure and marketing budget, but also drive sales. This article will explore the Newegg Sponsored Product Ads tool, what sellers can do with it, and how to use it.

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How A+ Content Wins Sales, Lowers Returns, and Maximizes SEO

By | Blog
Think back to the last time you purchased online. It could have been days ago, but most likely it was mere hours. Chances are that you chose an item that featured useful product details, comparison charts, and eye-catching graphics. Why? Because products that feature A+ Content have an overwhelming advantage over non-A+ listings and they are proven to moves the needle for consumer buying behaviors.

This article will detail just what A+ content is, why it is so important for e-commerce sales and SEO, and the best practices for increased marketplace conversions.
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Trade War Tariff Solutions for Your Business Newegg

Trade War Tariff Solutions for Your Business

By | Blog, Guest Author
Chances are that your business has experienced either a drop in sales or an increase in costs due to the US-China trade war. You’ve likely experienced both. Since this series has covered how the trade wars began, the details of current and pending tariffs, and which types of business are being impacted, you may now be thinking “Great. Now what? How does my business stay afloat?” This article is dedicated to going over some trade war tariff solutions that your business can persue to help reduce the costs and risk caused by the US-China trade wars. Read More

Newegg 2019 Recap

Online Marketplaces in 2019: Consumer Electronics, Global, and E-Commerce Takeaways

By | Blog
2019 was a big year for e-commerce; Millennials did 60% of their shopping online (with 36% of purchases coming from mobile devices), New York enacted online sales tax collection laws, the US/China trade war kicked into high gear, and companies with customers in California had to scramble to become CCPA (California Consumer Privacy Act)-compliant before the law kicked into effect January 1, 2020. This article will dive into the trends in e-commerce and online marketplaces from 2019 in the consumer electronics/IT space, and global e-commerce trends from Newegg and e-commerce as a whole.  Read More