Skip to main content
Category

Blog

March and February Sales on Newegg Offer Customers the Best Deals on PCs, Components and More

By Blog, Uncategorized

With over a month of 2024 already in the books, it’s time to ask the question: How will you level up your computer, smart home or other tech game this year?

For many Newegg customers and sellers alike, the answer begins with our February and March sales, offering the best deals on PCs, PC components and other peripherals, plus the full gamut of smart home tech. So whether customers want to upgrade their home office setup or are simply keeping their eye out for the next gaming PC to buy, Newegg – the marketplace for all things tech – has a deal to get the job done.

In February, a series of calendar-themed sales kicks off the savings, with expansive product offerings. These broad sales offer something for everyone, extending beyond computers into our growing selection of home tech and furniture. By the end of the month however, we begin to focus more specifically on DIY savings with our “Build It Better, Build Your Own” sale, offering great deals on motherboards, CPUs, cases and more.

In March, as many sports fans turn their attention to who’s winning in college basketball, Newegg focuses on winning deals with five March Madness themed sales. These aren’t just sales gimmicks, however. Each sale is organized around a theme, addressing a number of customer needs and buying trends we’ve observed.

  • Gear Up for Deal Madness: Kicking off the month, the field is wide open with a sale full of great deals in all categories.
  • Championship-Level Deals: Our second sale of the month focuses on high-performing PC systems, peripherals and accessories for regular and power users alike.
  • Tech You Can Depend On: As they say in sports, the best ability is availability. Technology is no different, so this sale focuses on hardworking products that you can trust. Appropriately then, storage and accessories categories feature heavily in our sale inventory.
  • Upgrade Your Workspace: Later in the month, we offer sale pricing on everything one might need for the home, office and anyplace else customers consider their “workspace.” For that reason, in addition to the usual peripherals and accessories, this sale features items to promote healthier and more agile workspaces, such as mobile, outdoor, wellness and smart home technology.
  • Assemble the System of Your Dreams: Our final March Madness sale offers unbeatable deals on everything customers need for their next PC build. As this one sits on the doorstep of tax day, it bears mentioning a sale like this is a potential way for some customers to spend their 2023 tax refunds, as well as a potential 2024 write-off opportunity for small business and sole proprietor customers.

While there are many large sales throughout February and March, Newegg will continue to offer weekly deals on new arrivals, giving early adopters and discerning customers access to the latest technology, often at unbeatable prices.

For marketplace sellers who want to get in on the action, many of our sales are already set. But there are two great promotional vehicles always available to sellers: our 24 hour Shell Shocker promotions and our weeklong Leaderboard promotions. Deadlines to submit products for these are 3 weeks prior to the sale, on Thursday and Tuesday respectively. For more information, sellers will want to look at how to use the Newegg promotional dashboard in our Seller Academy. As always, participation in promotions like these are a great way to build sales volume and seller rating.

The year is moving fast. There’s no time like the present to shop the best deals on PC components, systems and accessories, plus the latest sale on wellness and smart home technologies. As you’ve seen above, whatever tech you’re in the market for, Newegg likely has a sale to match.

 

How to Increase Sales Online with Newegg Marketplace

By Blog, Shipping, Fulfillment & Logistics

Since you’re reading this, you’re probably already aware that selling online is a great way to generate revenue. You probably are also aware that online marketplaces like Newegg Marketplace can account for a substantial portion of your online sales. So whether you’re already selling on Newegg or are interested in increasing sales online more broadly, we’d like to introduce you to the host of promotional tools – from sales promotions to Sponsored Product Ads to offsite SEM ads – available in our Seller Portal.

Before we dive in, however, exactly what are online marketplaces? In short, they are e-commerce platforms that enable third party sellers – that’s you! – to easily list and sell their goods to customers. Some people consider the term “online marketplace” synonymous with selling on Amazon – but that’s only the tip of the iceberg.

In fact, ranked in the top 10 for overall satisfaction by PCMag.com readers,  Newegg is among the best online marketplaces for specialty items like PC hardware, gaming peripherals and consumer technology, and our reach into newer categories continues to grow. Best of all, it’s easy to set up a Newegg Seller Account. And once you are up and running, the promotional opportunities are myriad! So now let’s jump into them.

 

The 3 Key Levers of Success on Newegg Marketplace

  1. Newegg Sales Campaigns

 Followers of our blog may already be aware of the four promotional sales campaigns available in our Seller Portal to help you maximize sales on Newegg. They are: the Leaderboard, Shell Shocker, Deal Drops and Group Buy campaigns. For inclusion in each of these promotions, you simply designate which of your products are available with limited-term sale pricing. We encourage you to read our recent blog post to learn more about how to maximize sales with promotions campaigns in the Newegg Seller Portal.

  1. Advertising on Newegg

 Advertising is a quick way to drive the visibility of your products on Newegg, and contrary to popular belief, it is not too expensive for sellers. In fact, sponsored ads through Newegg have been specifically designed with the cost concerns of our sellers in mind.

Sponsored Products Ads boost the visibility of your products when a customer searches for certain related keywords on our site! Simply specify the product/s you want to promote and specify the keywords you want associated with them. When customers search for these keywords (single words, word combinations or phrases), your product ad appears among the listings.

What makes Sponsored Products Ads so easy for sellers? You don’t pay a cent unless a customer clicks on your listing (called “pay-per-click”)! You can raise or lower the placement of your ad among the rest of the product listings by simply allocating more or less money for a given keyword (called a “bid”). And you can set maximum daily and total campaign budgets, so you’ll never spend more than you have.

Perhaps you’re new to keywords? No problem. You can manually choose keywords but you don’t need to – simply allow Newegg’s proprietary relevancy algorithms to automatically match your ads with relevant keywords. See our Seller Academy for a more in depth look at keyword strategies on Newegg Marketplace.

Sponsored Headline Ads and Sponsored Video Ads rely on the same keyword targeting approach but offer different ad options. For Sponsored Headline Ads, your product appears more prominently as a headline banner above the regular product listings. Sponsored Video Ads appear in the same location as well, with the same top banner placement, but showcase your video content for extra impact. If you want to give products an extra boost, Sponsored Headline and Video Ads may be the trick you’re looking for.

 

Advertising offsite

The above options are great for increasing the visibility of your products on Newegg, but what if you want to increase their visibility elsewhere (to boost a Group Buy or other promotion, for instance).

Our Search Engine Marketing (SEM) Tool enables you to promote products offsite across multiple search platforms, including Google product listing ads (PLA), Bing Shopping Ads and Newegg affiliates. Utilizing the same keyword strategies as in Sponsored Product Ads, SEM campaigns can open you up to an even broader market–the entire internet–to build brand awareness and promote your products!

Finally, for the best of both worlds, you might want to consider our Sponsored Display Ads. These ads increase your reach, appearing as banners on Newegg, as well as on 3rd party sites using Google APIs. Creating Sponsored Display Campaign is simple, with robust analytics on ad performance so you can refine your budget and featured products.

  1. Shipped by Newegg

While not technically a promotional tool because it is neither a sale campaign nor advertising, our Shipped by Newegg is a great way to  be seen and increase sales. Why is that? Because sellers who utilize our Shipped by Newegg order fulfillment typically have a leg up on customer service, leading to higher seller rating overall and, as a result, more prominent placement on the Newegg site. Here are a few reasons why:

  • Customers who purchase Shipped by Newegg products receive our world-class 24/7 customer service. That’s right, our team is standing by to handle shipping, returns and exchanges for you.
  • Sellers who use Shipped by Newegg save time, freeing them to focus on what matters: driving sales. And they can rest easy knowing we ship our orders within 24 hours 96.6% of the time.
  • Shipped by Newegg can increase sales while saving costs. Not only do sellers save on the operating costs associated with fulfillment and inventory storage, their product pages display a unique “Shipped by Newegg” logo to boost customer confidence. Similar to other online retailers, customers are more likely to purchase from sellers backed by Newegg.

As you can see, with Newegg Marketplace there is not a single answer for how to increase sales online. And that’s by design. Because each customer differs in how they shop, we’ve purposely provided multiple promotional tools to help you get in front of them.

So try a few out…and happy selling!

Maximize your sales with Campaigns, plus Recommendations tools, right in your Newegg Seller Portal

By Blog, Inventory Management, Selling Best Practices

As you’ve experienced, the Newegg Marketplace is a robust place to find the best deals in PC hardware, consumer electronics, gaming peripherals, home appliances, automotive and lifestyle technology. Because of this, price is a key driver of sales on the site (along with other must-haves such as availability and seller ratings).  

To help you win at the price game and maximize sales with your Newegg Marketplace store, we offer four types of campaigns, or sales promotions, right in the Campaigns tab of your Seller Portal. They’re super easy to participate in and are a perfect way to increase your sales volume, marketplace exposure and seller rating.  

Campaigns aren’t the only way to elevate your game on Newegg Marketplace however. We’ve also added three new Recommendations to the Seller Portal: Match Competitive Price, Low Inventory, and Activate Popular Items. Designed to keep your store running like a well-oiled machine, they offer actionable recommendations you can take immediately to stay competitive in the marketplace. 

In this article we will tell you more about both, so let’s get started! 

The four Newegg Marketplace Campaign types 

There are four different Campaigns in the Seller Portal that you can use to promote your items on Newegg, some of which you may already be aware. They are: 

  • Leaderboard: the main promotions you see on the Newegg site, including most of the homepage banners, Leaderboard campaigns tend to be timely, topical, and heavily-shopped, due to their high visibility. And they’re always changing, so keep an eye on upcoming Leaderboard campaigns – there’s sure to be something that fits your inventory just around the corner!  
  • Shell Shocker: These are “Today’s Best Deals” found in the Top Navigation. Shell Shocker deals are limited time, deeply discounted sales. As such, they often have seller criteria associated, such as A+ rating and lowest advertised price.  
  • Deal Drops: These are weekly sales at a deep discount. What’s more, top sellers on Newegg Marketplace can qualify for commission discounts, meaning that while you’re offering deeper-than-usual discounts, you could theoretically sell a higher volume and earn more per unit! What better incentive to sell (and achieve top seller status) is there than that?   
  • Group Buy: As you may know. these are our flash sales with a cooperative twist. If enough potential buyers purchase the item within the short time frame, it unlocks a group buy sale price, often up to 70% off or more. Prominent placement on the homepage, plus the group rush to buy and impulse reaction, is a great way to increase your presence on Newegg. 

In the Campaign: 

  • After clicking Register, you should now be within the individual campaign page where you are able to view pertinent details, including a brief Introduction, Campaign Duration (down to the start and end time and dates), any Shop or Product Criteria you must meet to participate, and most importantly, a top ribbon showing you the deadlines to submit products.  
  • If the campaign looks like a good fit for your sales goals, click on “Register” to begin adding items. 

How to submit products to a Campaign 

Submitting your products for inclusion in a Newegg campaign is a relatively intuitive process, so you should be up and running in no time. To get started, go the Campaigns view in your Seller Portal: 

In the Campaigns view: 

  • You can navigate across the campaign tabs to find the one that’s right for you. Choose from our four campaign types: Leaderboard, Shell Shocker, Deal Drops, and Group Buy. 
  • From this view, you can also filter for: current (which includes current and upcoming promotions); previous (which includes promotions you had taken part of – valuable if you’d like to review past actions and modify or replicate them for an upcoming sale); and all.  
  • To see campaign criteria and submit items, click Register.

In the Add Items pop-up: 

  • Submitting items to a campaign is relatively simple from here. To find items within your inventory, you can filter by Industry or Brand, or search by Part number. 
  • To add an item to the campaign, simply check the box to the left of the item and click the Add button when done. 

Once items are added, they will be screened by our merchandising team to ensure they meet all the criteria. If your items are approved for the campaign, you will be notified through the portal or email.  

 Active participation in campaigns is a great way to drive more sales and increase your exposure to customers, but it’s not the only thing you can do. 

Five new Recommendations offer valuable insight into your customers and competitors 

The Recommendations feature within the Seller Portal is a powerful way to gain insight on your inventory. In addition to SEM (search engine marketing) tools, Sponsored Product Ads, and Product Discount recommendations, we now offer three valuable ways to increase performance. 

Match Competitive Price 

Our competitive price match recommendations give you an at-a-glance view of how your pricing + shipping stacks up against the competition. This quick tool lets you make real-time updates to pricing, not only keeping your store competitive, but giving you a chance to win the “buy box.” Our internal metrics show that owners of the buy box can see on average higher sales than their competition on the same product.   

Low Inventory Recommendations 

Sometimes it’s easy to miss the simple things, and low inventory is no exception. That’s why we’ve built in new alerts for low inventory on individual items, Based on the sales trend from the prior 28 days, Newegg provides a suggested restock amount to encourage you to replenish your inventory to maximize sales opportunities. Because while there’s no guarantee you’ll sell every item you list, the ones that remain unlisted from lack of inventory are 100% certain to not sell! 

Activate Popular Items 

One of our favorite updates to the Seller Portal is the new popular items recommendation. This predictive recommendation serves you popular selling items on Newegg that are similar to what you’re currently stocking, along with current best pricing. If you have the item too, you may wish to activate it and sell it too. This is a great way to leverage popularity of items, but it’s also a great merchandising insight tool. Seeing which items are currently popular items can inform your own future inventory choices as well.  

Search Engine Marketing 

Newegg makes it easy to generate Search Engine Marketing results on search engines. Criteria such as high traffic (page views), high conversion rate percentage and high GMV, the Seller Portal will dynamically suggest trending and hot items to sellers to encourage SEM. 

Sponsored Product Ads 

Like SEM, Newegg recommends products for Sponsored Product Ads on Newegg.com. These highlight key products for Newegg shoppers to consider for purchase during their browsing. 

 The Seller Portal is designed to help you meet your customers’ needs 

Taken together, Campaigns and our new Recommendations are great tools to help you better understand both your competitors and your customers, enabling you to offer prices that customers can’t help but love. So log in and look around! Activity on both fronts will pay dividends today and down the line. 

Top 5 Last-Minute Strategies to Boost Holiday Sales on Newegg Marketplace

By Blog, Holiday

The holidays are coming up fast, which means now is your last chance to capitalize on holiday shoppers. With time working against you, it’s important to note you can’t do everything to boost sales. So focus on the strategies that will matter most.

Identify Your Key Products First

With limited time to work, you’ll want to start by identifying which items in your inventory you’ll want to prioritize. This is likely going to be some combination of:

  • Your best-selling items (what do you sell the most of?)
  • Items with the fastest sell-through rate (what is flying off the shelves fastest?)
  • Items that earn you the most per unit (accounting for things like net profit, margin and commission paid)
  • Items with adequate inventory (replenishing stock in time to meet Holiday shipping deadlines is no longer an option, so focus your efforts on what you have)
  • Item categories that are selling well in the world at large (what types of products are making holiday gift lists, and what can you offer in that category? Do you offer alternatives to this year’s hottest products?)

You don’t need to do this work in the dark, of course. Reporting in your Seller Portal offers insights, including traffic, sales, and returns. Also consider looking closely at sales activity around the holidays (assuming you chose to promote then), as it is often an early indicator of Holiday shopping trends.

Lastly, we recommend you prioritize Shipped by Newegg products in your inventory, as we ship our orders within 24 hours 96.6% of the time – a turnaround that would make even Santa and his elves envious.

Now, with a better picture of which items are at the top of your hit list, you can take steps to promote them. It may seem like peak shopping time has passed, but there will always be last-minute shoppers, which means a narrow but concerted last-minute focus can still boost sales. Here are 5 strategies to implement right away:

  1. Optimize Your Product Listings

Now is the time to ensure that your product listings are optimized for maximum visibility. Review your product titles, descriptions, and keywords. Use relevant, high-traffic keywords to enhance your search ranking. Look for opportunities to include holiday-related keywords or phrases that might attract seasonal shoppers when relevant. Phrases such as “great stocking stuffer” and “for that hard-to-shop-for person on your list” can be particularly impactful when paired with the right products.

As always (not just for the holidays) it’s good practice to highlight key selling points and features. Additionally, include high-quality product images that showcase items from various angles, as well as functionality, size specs, etc.

  1.  Upgrade Your Listings Even Further with A+ Content

Take your product listing optimization up a level with Newegg A+ content. Whether you’re using existing A+ content or creating your own with our A+ content portal, this dynamic option helps shoppers make a much more informed purchase decision with interactive, informative, and illustrative content. Our A+ Content pages generate 657% more page views than non-optimized listings, so for increased engagement and conversions, look no further than A+ Content!

  1. Keep an Eye on Price

Holiday shoppers typically look for three things: availability, timely delivery…and low price. Monitoring and adjusting prices (while protecting your margins of course) is a way to capture last-minute shoppers. Because many shoppers begin on Black Friday, they shop with lowest-price targets in the back of their minds, even in the final days leading up to the Holidays. Assuming you are able to satisfy availability and timely delivery, offering the lowest price may be what tips shoppers in your direction. That, and…

  1. Provide Exceptional Customer Service

As with many of the tips on this list, customer service isn’t only for the holidays. Great products, attentive support, and easy returns are good practice all year round. But paying attention to what you can do right now can still impact sales. Pay attention to buyer Q&As, both on your products and on similar products from other sellers. Answering the most common questions–clearly in your listings preferably–gives buyers the peace of mind they need before adding to cart.

  1. Promote (yes, there’s still time!)

Of the promotions available on Newegg, Shell Shocker is the only one for which you may qualify in the handful of days left before our holiday shipping deadlines. But that’s not your only avenue of promotion. Utilizing your owned channels such as email and social media, you can promote the discounted pricing and fast shipping available on your Newegg listed products. Again, as the clock ticks closer to the Holidays remember: availability, timely delivery and price are often the biggest motivators for late shoppers.

In conclusion, the strategies above can lead to a last-minute uptick in sales this Holiday. More importantly, however, they represent e-commerce best practices you should be employing as you move into the year ahead. A strategic focus on your inventory and an ongoing dedication to your customer – from product listings through customer service and even returns – is the key to increasing your visibility, seller performance rating, and ultimately your sales on Newegg Marketplace all year ‘round.

p.s. – New promotion campaign opportunities and recommendations are coming to the Seller Portal to help you boost sales even more! Stay tuned here for more information.

 

Ignite Your Holiday Sales with these Proven Selling Strategies

By Blog, Holiday, Selling Best Practices, Shipping, Fulfillment & Logistics

Holiday Selling Strategies

Are you ready for the holiday shopping season? Managing this hectic time of year can challenge even the most organized e-commerce operation, and it is easy to ignore or forget practical strategies meant to help earn sales. Look over these suggestions to optimize your process this season to capture as many holiday conversions as possible!

Read More

Increase Seasonal Sales with the Holiday 2022 Promotions Calendar & Sponsored Ads

By Blog, Holiday, Sponsored Ads

The 2022 holiday season is upon us, and we wanted to give sellers a quick peek into the campaigns and available advertising options Newegg is running this holiday season. We are providing Newegg Marketplace sellers opportunities to promote their products within these holiday campaigns. Along with our Sponsored Product Ad packages, you can target your unique customer base with tailored advertising to boost sales this season!

November Promotion Calendar

Black Friday is front and center all month long. Tap into the excitement by taking advantage of our countdown sales and early deal specials launching in the week leading up to Black Friday. Treat your customers to special savings to drive conversions and capture initial holiday sales.

Black Friday Price Protection

Newegg is also resuming its Price Protection Program. From November 1 through November 20, 2022, eligible products with the Black Friday Price Protection badge will give customers automatic refunds if the pricing drops lower than the original purchase price. Customers love this promotion because it is fast, easy, and, best of all, automatic! So offer your best deals this month and capitalize on eager holiday shoppers.

Deal-cember Promotion Calendar

December is now Deal-Cember! All month Newegg will promote weekly deals focusing on multiple product categories. So whether your customers are shopping for the Ultimate Gamer, the Tech Fanatic, or the Home Wiz, we’ll have what they’re looking for each week!

Don’t Forget Sponsored Product Ads

Newegg Sponsored Product Ad campaigns give brands an advantage over standard listings. These promotional tools leverage keyword optimization and premium real estate on Newegg and offsite search engine results pages (SERPs). Use Sponsored Product Ads to enhance product placement and branding strategy.

These specialized advertisements include dynamic metric tracking to provide insightful performance monitoring. Dive into the detail at a campaign, ad, group, or product level to ensure your campaign performs as intended.

Sponsored Product Types

Newegg offers multiple Sponsored Product options, from Sponsored Headline Ads to Sponsored Display Ads and more. Read on to learn which ad product would most benefit your business.

Sponsored Headline Ads

Leverage prime real estate on Newegg search engine results pages to enhance product placement and branding strategy with this product type. Sponsored Headline Ads provide space at the top of SERPs that display three chosen products, a brand logo, and a custom tagline to shoppers. Choose a variety of targeting methods to drive brand exposure.

Sponsored Video Ads

Give your ads an edge with crisp streaming video! Sponsored Video Ads capture customer attention and push your products ahead of the competition. These cost-per-click products place a product and 10-60 second video directly on the Newegg search engine results page. Video better informs customers about your products before they even hit the product page! Drive conversion and brand awareness with these powerful advertising tools.

Sponsored Display Ads

Reach customers not just on Newegg but off-site as well with Sponsored Display Ads. This targeting model lets sellers select specific items, categories, or brands where they want their ads to show. These campaigns populate not just on Newegg but also on 3rd party websites using Google APIs. Truly expand your business’s reach by converting customers who aren’t even searching Newegg!

Sponsored Product Ads

Utilize the power of keyword-targeting to showcase your products on Newegg SERPs prominently. Sponsored Product Ads enable sellers to maximize their product visibility and optimize their advertising spend. Tailor ad campaigns using the included analytics dashboard to monitor and improve your campaign on the fly.

Sponsored Live Shopping

Infuse your campaigns with live marketing streams conducted by Newegg’s stable of talented content creators. Utilizing Newegg’s state-of-the-art studio space, Sponsored Live Shopping provides original streaming content featuring your products. Leverage the brand power of popular content creators and sell to their accumulated, built-in audiences. Grow your brand and sales while providing relevant demographic-targeted marketing.

This holiday season, help guide customers to your business to capitalize on increased impressions to earn conversions!

Join the Fun!

It is time to get in on the action! Contact your account manager today to explore your promotional options.

How to Choose the Best E-Commerce Platform for Your Merchandise

By Blog, e-commerce platform, Selling Best Practices

All e-commerce platforms have one thing in common. They let people come together online to buy and sell products. Most of these platforms support product discovery and come with a virtual shopping cart and check-out. Beyond that, there are plenty of differences between e-commerce solutions like Newegg, Amazon, Shopify, and BigCommerce – just to name a few.

So, how do you choose the best e-commerce platform for your merchandise? You want to go where there’s already an online audience for your type of product. You’ll also want an e-commerce platform that’s mobile-friendly and easy to use. There’s a lot more to think about, so ask yourself these six questions as you make the best choice.
Read More