Boosting your Marketplace Listings in Search Engine Rankings
If you’re a marketplace seller you may think your product listings’ rank on search engines like Google and Bing is beyond your control. In reality, most marketplace sellers can impact one of the most important search ranking factors: product content. Highlighting the importance of on-page content, Google’s own guide to search engine optimization (SEO) states, “Creating compelling and useful content will likely influence your website more than any of the other factors discussed…”. Creating “compelling and useful content” starts with creating unique content that searchers can’t find elsewhere. By crafting original product descriptions, marketplace sellers can separate their product listings from the throng of other pages and websites on the internet. Here are 4 guidelines for developing unique product content for your marketplace listings:
