Holiday Selling Strategies
Are you ready for the holiday shopping season? Managing this hectic time of year can challenge even the most organized e-commerce operation, and it is easy to ignore or forget practical strategies meant to help earn sales. Look over these suggestions to optimize your process this season to capture as many holiday conversions as possible!
Give Your Seller Store a Boost
Have you updated your seller store for the holidays? Available to Professional and Enterprise members, the Manage Premium Store option grants seller’s options to create a professional-looking store page that displays promotional banners and highlights key products. Help customers learn about your brand and find a curated list of categories and products using this valuable tool. A highly polished and finished-looking seller store provides customers with peace of mind that they are dealing with an established, trustworthy brand. Not an Elite seller? Upgrade here to take advantage of Premium Store tools.
Upgrade Your Listings with A+ Content
Newegg offers sellers free access to use existing A+ content or to create their own with our A+ content portal. Utilize these dynamic options to provide shoppers with interactive, informative, and illustrative content that increases engagement and drives conversions! Our professional content portal will take your product’s assets and turn them into exceptional content you can use on and off Newegg. Increase product impressions with high-quality images and copy. A+ Content pages generate 657% more page views than non-optimized listings. Keep your listings fresh and exciting for new and returning customers.
Provide Peace of Mind with Valid Parcel Tracking
It is always best to ensure that any order shipped out uses a Newegg Authorized Carrier and has accurate tracking information. Doing so reassures your customers that their order is received and will arrive in time for the holidays. Plus, providing tracking will help avoid disruptive and costly issues like RMAs for items not received or chargebacks from customers. With your shipping information valid and accurate, you’ll get paid sooner, too!
Keep Pricing Competitive and Adjust as You Go
Don’t let the holiday shopping frenzy fool you – customers want the lowest pricing they can find. It may not make sense to offer your lowest prices right at the start of the holiday season. Slowly adjusting prices, especially in a lead-up to major purchasing events like Black Friday, can increase conversions while maintaining your margins. Many shoppers will begin holiday spending before November, often shopping for themselves in these early weeks and for gifts. Consider providing enticing pricing that gradually gets lower as peak shopping starts.
Add Bundles to Your Store
Bundles of products that offer the customer price savings or unique combinations of relevant products are an excellent way to increase sales. This strategy works well for providing value on popular items otherwise restricted by MAP (minimum advertised price). Incentivize customers to choose your products over the next brand and earn those conversions!
Shipped By Newegg Increase Sales While Saving Costs
Along with reducing operating costs associated with fulfillment and inventory storage, when sellers use SBN services, their product pages display a unique logo encouraging sales as customers feel confident in their purchases fulfilled directly by Newegg. Such customer trust results from Newegg’s two decades of unparalleled customer service. We ship our orders within 24 hours 96.6% of the time, giving you and your customers peace of mind that their purchase will arrive correctly and on time. Shipping orders out quickly is also key to maintaining a high Seller Performance rating.
Expand Your Store’s Reach with Global Shipping
Global shipping adds additional costs and labor to a seller’s operation, but the trade-off is access to a wider community of engaged and motivated buyers. Capitalize on higher buyer demand during the holidays by opening your shipping operation to the global market. Newegg offers sellers time and money-saving solutions to global shipping. See below for helpful cost-saving options available to you.
- Newegg International Shipping Program (NISP)
For sellers enrolled in our Shipped by Newegg program, we offer the NISP. Our professional warehouse staff will pick and pack your global orders and handle all forms and customs, all with no additional fees! Allow NISP to help introduce your products to a global audience with no extra effort on your part.
- Newegg Shipping Label Service
For sellers who handle their own shipping operations, our Newegg Shipping Label Service offers reduced postage through all of the popular 3rd Party Logistics (3PL) services. Leverage Newegg’s deep discounts to save money on global shipping rates while increasing your business’ reach.
Use these easy-to-manage suggestions to infuse your listings with eye-catching content and broaden your customer base!