Attracting and retaining customers can be costly and time-consuming. There are many ways you can elevate your brand’s image—keyword analysis, social media, redesigning your website, or even overhauling the U/X. However, there’s one area of focus that increases cart conversions and creates repeat customers: Shipping Experience. Read More
Each year, more customers pivot from brick and mortar stores to online shopping. As this overall volume increases, it’s only logical that holiday sales would also trend upwards. In fact, 2018 Black Friday brought in $6.2 billion in online sales, a growth of 23.6% year over year. Naturally, with increased online holiday shopping there is an increase in holiday shipping. And while there are more opportunities to attract more customers, this also makes for that much more competition. Understanding changing consumer demand is what makes you stand out among the competition and is your best shot at winning more sales and gaining repeat customers once the holiday season ends.