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Top 5 Last-Minute Strategies to Boost Holiday Sales on Newegg Marketplace

By Blog, Holiday

The holidays are coming up fast, which means now is your last chance to capitalize on holiday shoppers. With time working against you, it’s important to note you can’t do everything to boost sales. So focus on the strategies that will matter most.

Identify Your Key Products First

With limited time to work, you’ll want to start by identifying which items in your inventory you’ll want to prioritize. This is likely going to be some combination of:

  • Your best-selling items (what do you sell the most of?)
  • Items with the fastest sell-through rate (what is flying off the shelves fastest?)
  • Items that earn you the most per unit (accounting for things like net profit, margin and commission paid)
  • Items with adequate inventory (replenishing stock in time to meet Holiday shipping deadlines is no longer an option, so focus your efforts on what you have)
  • Item categories that are selling well in the world at large (what types of products are making holiday gift lists, and what can you offer in that category? Do you offer alternatives to this year’s hottest products?)

You don’t need to do this work in the dark, of course. Reporting in your Seller Portal offers insights, including traffic, sales, and returns. Also consider looking closely at sales activity around the holidays (assuming you chose to promote then), as it is often an early indicator of Holiday shopping trends.

Lastly, we recommend you prioritize Shipped by Newegg products in your inventory, as we ship our orders within 24 hours 96.6% of the time – a turnaround that would make even Santa and his elves envious.

Now, with a better picture of which items are at the top of your hit list, you can take steps to promote them. It may seem like peak shopping time has passed, but there will always be last-minute shoppers, which means a narrow but concerted last-minute focus can still boost sales. Here are 5 strategies to implement right away:

  1. Optimize Your Product Listings

Now is the time to ensure that your product listings are optimized for maximum visibility. Review your product titles, descriptions, and keywords. Use relevant, high-traffic keywords to enhance your search ranking. Look for opportunities to include holiday-related keywords or phrases that might attract seasonal shoppers when relevant. Phrases such as “great stocking stuffer” and “for that hard-to-shop-for person on your list” can be particularly impactful when paired with the right products.

As always (not just for the holidays) it’s good practice to highlight key selling points and features. Additionally, include high-quality product images that showcase items from various angles, as well as functionality, size specs, etc.

  1.  Upgrade Your Listings Even Further with A+ Content

Take your product listing optimization up a level with Newegg A+ content. Whether you’re using existing A+ content or creating your own with our A+ content portal, this dynamic option helps shoppers make a much more informed purchase decision with interactive, informative, and illustrative content. Our A+ Content pages generate 657% more page views than non-optimized listings, so for increased engagement and conversions, look no further than A+ Content!

  1. Keep an Eye on Price

Holiday shoppers typically look for three things: availability, timely delivery…and low price. Monitoring and adjusting prices (while protecting your margins of course) is a way to capture last-minute shoppers. Because many shoppers begin on Black Friday, they shop with lowest-price targets in the back of their minds, even in the final days leading up to the Holidays. Assuming you are able to satisfy availability and timely delivery, offering the lowest price may be what tips shoppers in your direction. That, and…

  1. Provide Exceptional Customer Service

As with many of the tips on this list, customer service isn’t only for the holidays. Great products, attentive support, and easy returns are good practice all year round. But paying attention to what you can do right now can still impact sales. Pay attention to buyer Q&As, both on your products and on similar products from other sellers. Answering the most common questions–clearly in your listings preferably–gives buyers the peace of mind they need before adding to cart.

  1. Promote (yes, there’s still time!)

Of the promotions available on Newegg, Shell Shocker is the only one for which you may qualify in the handful of days left before our holiday shipping deadlines. But that’s not your only avenue of promotion. Utilizing your owned channels such as email and social media, you can promote the discounted pricing and fast shipping available on your Newegg listed products. Again, as the clock ticks closer to the Holidays remember: availability, timely delivery and price are often the biggest motivators for late shoppers.

In conclusion, the strategies above can lead to a last-minute uptick in sales this Holiday. More importantly, however, they represent e-commerce best practices you should be employing as you move into the year ahead. A strategic focus on your inventory and an ongoing dedication to your customer – from product listings through customer service and even returns – is the key to increasing your visibility, seller performance rating, and ultimately your sales on Newegg Marketplace all year ‘round.

p.s. – New promotion campaign opportunities and recommendations are coming to the Seller Portal to help you boost sales even more! Stay tuned here for more information.


Ignite Your Holiday Sales with these Proven Selling Strategies

By Blog, Holiday, Selling Best Practices, Shipping, Fulfillment & Logistics

Holiday Selling Strategies

Are you ready for the holiday shopping season? Managing this hectic time of year can challenge even the most organized e-commerce operation, and it is easy to ignore or forget practical strategies meant to help earn sales. Look over these suggestions to optimize your process this season to capture as many holiday conversions as possible!

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Increase Seasonal Sales with the Holiday 2022 Promotions Calendar & Sponsored Ads

By Blog, Holiday, Sponsored Ads

The 2022 holiday season is upon us, and we wanted to give sellers a quick peek into the campaigns and available advertising options Newegg is running this holiday season. We are providing Newegg Marketplace sellers opportunities to promote their products within these holiday campaigns. Along with our Sponsored Product Ad packages, you can target your unique customer base with tailored advertising to boost sales this season!

November Promotion Calendar

Black Friday is front and center all month long. Tap into the excitement by taking advantage of our countdown sales and early deal specials launching in the week leading up to Black Friday. Treat your customers to special savings to drive conversions and capture initial holiday sales.

Black Friday Price Protection

Newegg is also resuming its Price Protection Program. From November 1 through November 20, 2022, eligible products with the Black Friday Price Protection badge will give customers automatic refunds if the pricing drops lower than the original purchase price. Customers love this promotion because it is fast, easy, and, best of all, automatic! So offer your best deals this month and capitalize on eager holiday shoppers.

Deal-cember Promotion Calendar

December is now Deal-Cember! All month Newegg will promote weekly deals focusing on multiple product categories. So whether your customers are shopping for the Ultimate Gamer, the Tech Fanatic, or the Home Wiz, we’ll have what they’re looking for each week!

Don’t Forget Sponsored Product Ads

Newegg Sponsored Product Ad campaigns give brands an advantage over standard listings. These promotional tools leverage keyword optimization and premium real estate on Newegg and offsite search engine results pages (SERPs). Use Sponsored Product Ads to enhance product placement and branding strategy.

These specialized advertisements include dynamic metric tracking to provide insightful performance monitoring. Dive into the detail at a campaign, ad, group, or product level to ensure your campaign performs as intended.

Sponsored Product Types

Newegg offers multiple Sponsored Product options, from Sponsored Headline Ads to Sponsored Display Ads and more. Read on to learn which ad product would most benefit your business.

Sponsored Headline Ads

Leverage prime real estate on Newegg search engine results pages to enhance product placement and branding strategy with this product type. Sponsored Headline Ads provide space at the top of SERPs that display three chosen products, a brand logo, and a custom tagline to shoppers. Choose a variety of targeting methods to drive brand exposure.

Sponsored Video Ads

Give your ads an edge with crisp streaming video! Sponsored Video Ads capture customer attention and push your products ahead of the competition. These cost-per-click products place a product and 10-60 second video directly on the Newegg search engine results page. Video better informs customers about your products before they even hit the product page! Drive conversion and brand awareness with these powerful advertising tools.

Sponsored Display Ads

Reach customers not just on Newegg but off-site as well with Sponsored Display Ads. This targeting model lets sellers select specific items, categories, or brands where they want their ads to show. These campaigns populate not just on Newegg but also on 3rd party websites using Google APIs. Truly expand your business’s reach by converting customers who aren’t even searching Newegg!

Sponsored Product Ads

Utilize the power of keyword-targeting to showcase your products on Newegg SERPs prominently. Sponsored Product Ads enable sellers to maximize their product visibility and optimize their advertising spend. Tailor ad campaigns using the included analytics dashboard to monitor and improve your campaign on the fly.

Sponsored Live Shopping

Infuse your campaigns with live marketing streams conducted by Newegg’s stable of talented content creators. Utilizing Newegg’s state-of-the-art studio space, Sponsored Live Shopping provides original streaming content featuring your products. Leverage the brand power of popular content creators and sell to their accumulated, built-in audiences. Grow your brand and sales while providing relevant demographic-targeted marketing.

This holiday season, help guide customers to your business to capitalize on increased impressions to earn conversions!

Join the Fun!

It is time to get in on the action! Contact your account manager today to explore your promotional options.

Holiday Shipping Deadlines

Make-or-Break Holiday Shipping Deadlines for 2019

By Blog, Holiday, Uncategorized

There are few things more important to e-commerce sellers than ensuring their products arrive on time during the holiday season. This quick blog outlines some of the most important U.S. holiday shipping deadlines for sellers using Newegg fulfillment services as well as sellers utilizing USPS, FedEx, and UPS. Read up and memorize these dates by heart, because they may be the most critical 2019 dates to your business!  Read More

Best-Kept Secrets for the Peak Holiday Season

By Blog, Holiday


Looking for some guidance as you prepare for the peak holiday season?

Here’s a tip: Think beyond Black Friday.

With the explosive potential of each day from Thanksgiving through Cyber Monday, Black Friday is far from the only shopping holiday online sellers should prepare for.

This was one of several key takeaways from our recent webinar: Discover E-Commerce’s Best-Kept Secrets for Q4. The popular event combined knowledge from e-commerce and logistics experts at Newegg, ShipStation, and ChannelAdvisor to surface the best strategies for holiday selling in 2019.

In case you missed it, here are the highlights.

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How Changing Customer Expectations Impact Your Holiday Shipping

By Blog, Fulfillment, Guest Author, Holiday

Each year, more customers pivot from brick and mortar stores to online shopping. As this overall volume increases, it’s only logical that holiday sales would also trend upwards. In fact, 2018 Black Friday brought in $6.2 billion in online sales, a growth of 23.6% year over year. Naturally, with increased online holiday shopping there is an increase in holiday shipping. And while there are more opportunities to attract more customers, this also makes for that much more competition. Understanding changing consumer demand is what makes you stand out among the competition and is your best shot at winning more sales and gaining repeat customers once the holiday season ends.

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