All Posts By

Mike Houston

How A+ Content Wins Sales, Lowers Returns, and Maximizes SEO

By | Blog

Think back to the last time you purchased online. It could have been days ago, but most likely it was mere hours. Chances are that you chose an item that featured useful product details, comparison charts, and eye-catching graphics. Why? Because products that feature A+ Content have an overwhelming advantage over non-A+ listings and they are proven to moves the needle for consumer buying behaviors.

This article will detail just what A+ content is, why it is so important for e-commerce sales and SEO, and the best practices for increased marketplace conversions.

What is A+ Content?

A+ Content is a rich product overview page that is full of detailed product specifications, engaging photography, FAQs, videos, product comparisons, and even animated product tours. Successful A+ Content will act as the answer to almost any question your customers could have about your products. Sellers can anticipate the questions that might hold a consumer back from a purchase and proactively answer them, as well as explaining clearly any benefits the product has. This customization allows sellers and manufacturers the ability to tell their product and brand story to a very particular audience – your customers. 

What's the benefit for marketplace sellers?

Higher conversion rates

On Newegg Marketplace, products that feature A+ Content see:

  • 757% more page views
  • 176% more cart additions 
  • 128% more revenue generated

Reduced returns

Returns are a costly and time-consuming part of a successful e-commerce business. And while no one — buyer or seller — wants to deal with them, utilizing A+ Content that answers potential questions can eliminate many common returns and can strengthen the bond between you and your customers, thus creating repeat business and loyalists. You can read more about ways to improve your returns process here.

Did you know? 

  • Electronics make up 25% of the most commonly returned items?

Better & more plentiful reviews

The more informed a consumer is, the better their purchase decisions will be, which leads to a happier customer experience which encourages leaving positive reviews.

Elevated SEO

With A+ Content, sellers are able to drastically increase the SEO value of their listings. This is because the content on a product page is what Google looks at to decide if the link should be on the first page. The type of content, and how high-quality it is, will decide if the link is positioned at the “top of the fold” (positions 1-3). Product-related search terms are how the user came to see your products on Google and is therefore extremely important to the search engines’ algorithm. This is why it is important to include as much relevant information/content about the product onto the page to help Google understand which is the better result. For more on SEO best practices, check out our blog: Five Key Principles of SEO to Rank Higher and Drive Customer Engagement.

Improved outcomes for PPC campaigns

Newegg Marketplace’s unique algorithm places significant value on quality A+ Content. Many e-commerce sites will just take the same bullet points or product descriptions from each other and not change anything. However, Newegg’s goal is to increase the SEO value and rank higher than competitors, and we do this by promoting high-quality content to the product page. If you are looking to promote your products through Newegg’s Sponsored Product Ads PPC campaigns, ensuring that you have A+ content will have a multiplying effect on the outcome of the campaign.

What happens next?

By now, you should be able to see how any product listing can benefit from the increase in marketplace and Google rankings, the decline in return rates, the increase in customer satisfaction and reviews, and finally, the boost in conversion rates that A+ content offers.  If you are looking to apply A+ Content to your listings, simply visit Seller Portal and view the easy step-by-step guide. If you have any questions, reach out to your Account Manager or contact us here at MarektplaceMarketing@Newegg.com. 

Trade War Tariff Solutions for Your Business Newegg

Trade War Tariff Solutions for Your Business

By | Blog, Guest Author
Chances are that your business has experienced either a drop in sales or an increase in costs due to the US-China trade war. You’ve likely experienced both. Since this series has covered how the trade wars began, the details of current and pending tariffs, and which types of business are being impacted, you may now be thinking “Great. Now what? How does my business stay afloat?” This article is dedicated to going over some trade war tariff solutions that your business can persue to help reduce the costs and risk caused by the US-China trade wars. Read More

Newegg Floship US China Trade War

A Seller’s Guide to the US-China Trade War

By | Blog, Guest Author
Trade with China plays a vital role in the health of the e-commerce industry. Whether many sellers realize it, their online business – and commerce at large – has been impacted by the trade war and its shock dealt to the global economy. This first blog in our series was created to better understand this relationship, discuss the latest developments of the ongoing US-China trade war, look back at how we got here, and provide trustworthy insights into how online merchants and brands can mitigate their risk for the future.

Read More

Holiday Shipping Deadlines

Make-or-Break Holiday Shipping Deadlines for 2019

By | Blog, Holiday, Uncategorized

There are few things more important to e-commerce sellers than ensuring their products arrive on time during the holiday season. This quick blog outlines some of the most important U.S. holiday shipping deadlines for sellers using Newegg fulfillment services as well as sellers utilizing USPS, FedEx, and UPS. Read up and memorize these dates by heart, because they may be the most critical 2019 dates to your business!  Read More

[Blog] SEO Series pt1 – How Do Search Engines Work?

By | Uncategorized

 

This will be the first article for our series on Search Engine Optimization (SEO). Before we get too deep into the weeds with best practices and tips for SEO, we thought we should cover the fundamentals. We aim to outline the foundations of how search engines work, and in the second post we discuss the history of SEO, before we later build up to an SEO plan.

 

What is a Search Engine?

Search engines such as Google, Yahoo, Baidu, and DuckDuckGo act as our tour guides to the World Wide Web. They help us discover the information (search results) that we are looking for. As an ecommerce seller, a top marketing goal of your business is to have your products ranked highly within these search results.

This is the “O” in Search Engine Optimization.

 

how do search engines work

How Do Search Engines Work?

Search engines all deliver results a little differently to their users. The logic and algorithms they use create different results, but the fundamentals of how search engines find their content are all the same.

Crawl

This term disguises the frightening truth behind what’s really going on – robots roaming and rummaging through your page’s data and URLs! These “crawlers” act as a user would and scan billions of documents, webpages, images, and videos for content and keywords. After this, the bots then follow all the links associated with your content and add this data to an index.

Index

Once these bots have found the data, they decipher its code and then store and categorize the info for later search queries. As you can imagine, all of this data takes up monumental amounts of storage space, which leads to the need for massive server farms.

Rank

Now that sites have been indexed and the search query is made, the search engine will use its complex algorithms to determine the context and order in which to display these web pages.

 

How Do Search Engines Differ?

Think of these different search engine companies as competing fast food chains, each with algorithms acting as their “secret sauce” to differentiate them. The algorithms these search engines use to rank content are all trade secrets that are constantly evolving.

For example, it is believed that Google’s algorithm is updated every two days, and although countless businesses have tried to game their algorithm, it’s Google’s prerogative to make sure no one ever gets the upper hand. We’ll never know the nuances of each search engine’s code, but their core prioritizations will always be the same.

 

What Do Search Engines Prioritize?

Though their methods may vary, all search engines strive to provide high-quality answers to their users’ questions. By introducing different mediums such as videos, reviews, articles, comparisons, and images, search engines deliver innovative platforms that answer these questions.

A leading trend in search engine prioritization for the last decade has been a focus on mobile platforms. Accounting for over 50% of searches in 2018, mobile platform searches show no signs of slowing down, and therefore content that can easily be adapted to mobile will always be well received.

Trends aside, the biggest influencers of what ranks on search engine results pages (SERPs) are:

Content

Content should be looked at in two ways:

  • Is your content easy to find? You need to make a search engine recognize and associate your content as the answer to a user’s search queries.
  • Does your content do a good job of answering their question? As we’ve addressed earlier, there is no magic bullet for creating the best content, but the best solution for your ecommerce blogging strategy is to always strive for creating valuable and accessible content.

Backlinks

Think of backlinks as other sites linking to your content and creating an internet “buzz”. Search engines will associate you with the specific content other sites have mentioned you in with various links. If important and reputable sites are referring to you, then search engines can presume your content is trustworthy and relevant for users.

 

Which Search Engines Should I Focus On?

If this were 2005, we would be having a much different conversation here, but the fundamental truth is that appeasing Google should be your business’ primary SEO concern. The reason behind this is when you stack up Google’s 30+ major search engine competitors, their combined traffic equates to only 10% of global web searches.

Google is just that big.

When you factor in all the Google properties such as Images, Maps, and YouTube, it’s easy to see just how dependent so many web users are on their platforms.

Don’t think that Bing, Yahoo, and other search engines aren’t worth your time, though. It goes back to what we referenced earlier – that all search engines prioritize informative and engaging content, and with a solid SEO strategy in place, you can see success on any search engine.

 

how do search engines work

What’s Next?

With this SUPER top-level view of how search engines work, we can now take what we’ve learned and apply it to our SEO efforts.

We’ll go into more detail about SEO in the next blog post in the series, but it’s important that sellers understand what search engines, and their users, want to see. From there, you can work to create it.

[Webinar] Unwrapping E-commerce Success in Time for the Holidays

By | Uncategorized

It’s that time of the year again- Q4 is approaching, do you have a plan? Q4 is uniquely different from all other quarters, meaning there are key elements you need to maximize your effectiveness on Newegg Marketplace and capitalize on the biggest shopping season of the year. We all know that once the holiday season begins it’s already too late to start planning for success, you need to take action now!

Don’t worry..we’re here to give you guidance.

Hear from us as we lay out proven tactics for winning the holiday season on Newegg.

You’ll learn:
• Strategic insights on how to present your products
• Priming your products for conversion
• Marketing opportunities that make sense for your products
• Pricing strategies to keep you in the black
• Data and analytical tools that power profitable business through the season
• Fulfillment – How to live up to your customer’s high expectations
• And more

 

[Webinar] Maximizing Enterprise Seller Benefits & the Post Purchase Email

By | Uncategorized

Sellers on Newegg’s Marketplace have access to loads of tools at their disposal to drive traffic and convert sales. Enterprise sellers know this well, but there is a key program that many sellers aren’t aware of: the Post Purchase Email.

The Post Purchase Email program is a way for sellers to take control of some of the marketing communications with their customers on Newegg, driving engagement and traffic to their seller store to build a stronger relationship with customers, resulting in repeat purchases.

Join Newegg Marketplace as we host a webinar discussion detailing the benefits of the Enterprise level seller program, with a focus on the ins and outs of the Post Purchase Email program, your voice on Newegg. 

Take action to bring your selling to the next level.