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Mark Barlis

Montech increased their sales 50% from an already strong performance, usingthe Newegg Sponsored Ads platform.

How Montech Supercharged Their Sales by More Than 50% in One Year Through Sponsored Ads

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Montech has five years of experience selling on marketplaces offering a wide variety of products within the computer hardware and electronics space. Product categories include PC cases, power supplies, CPU coolers, and gaming peripherals. The consumer electronics company is committed to the spirit of innovating quality products for their customers. It was only fitting they became a Newegg Marketplace seller where a large part of Newegg’s customers are made up of tech DIYers constantly looking for opportunities to upgrade their rigs.

With millions of PC cooling products from different manufacturers on the Newegg platform, Montech searched for strategies that could strike the right balance between driving traffic and earning profit. They were already manufacturing products at affordable prices, and were in a prime position to win the buy box. Winners of the buy box placement typically see much higher conversion rates compared to those who do not. That said, winning and maintaining that placement means stiff competition.

“We wanted a comprehensive advertising solution where we could automate, gain critical consumer insights, and adjust. With the data and complete oversight, we could maximize our budget while driving meaningful results,” says Montech.

Montech discovered that securing Sponsored Ad placements is similar to owning the buy box position in that no one else shared that placement regardless of price. Montech was able to earn profitable sales by maintaining their price premium.

So, when Newegg announced its Sponsored Product Ads service, Montech were early adopters of the service. They quickly became a household name among Newegg customers. “Within 9 months of using Sponsored Product Ads, we exceeded our sales expectations, growing sales by at least 50%,” says Montech.

How did they use Sponsored Product Ads to produce those results?

Sponsored Product Ads is an advertising tool built to match relevant products with customer search queries. In order for a seller’s product to appear for a query, the seller must place a bid for the search term and win it.

There are two main benefits to winning the bid. One, the product listing appears in the first page of SERP’s (Search Engine Result Pages). Second, the seller owns the buy box position. Typical buy box factors aren’t used to determine who wins the Sponsored Ad placements. The tool gives sellers more control over their bottom line.

According to Montech, “Sponsored Ads allowed us to observe our daily and weekly average costs of spend (ACOS). We adjusted our bidding and keyword strategies to optimize the ads’ impact.”

“We first tested our bidding strategy by using automatic targeting. We simply listed our products, set our budget, and Newegg’s algorithms connected our products to the right customers.”

Sellers new to Sponsored Ads are encouraged to utilize the automatic targeting feature and track their campaign performance. The campaign performance report provides sellers critical information such as what keywords lead shoppers to their listing.

“When we launched our automatic targeting campaigns, we realized we were also harvesting a lot of potential keywords, and they performed better than expected. With Newegg’s help we used those newfound keywords for manual targeting. Through manual targeting, we redirected funds to well-performing keywords, improving our advertising ROAS (return on ad spend). We made more sales and spent less,” says Montech.

Montech’s use of both features has become normative as more sellers recognize the value of using both automatic and manual targeting. Since using the tool, Montech’s sales have grown by at least 50% and it has had a halo effect in other parts of their business.

Montech isn’t the only seller benefitting from Sponsored Ads. Hundreds of sellers are seeing how Sponsored Ads is a cost-efficient advertising solution that produces profitability and critical consumer insights. Interested in learning more about Sponsored Ads? Download a copy of, “How to Supercharge Your ROI with Sponsored Ads.” The premium guide not only details what and how the service works, but also unpacks strategies and best practices that can help you earn profitable sales.


Newegg Advertising – 2021 Trends That Can’t Be Ignored

By Blog
We saw ecommerce really boom in 2020 and it looks like that trend is likely to continue throughout 2021. Whether you are selling on multiple marketplaces or just one, chances are you are noticing increasing competition.  Accelerated by the ongoing pandemic, the competition is causing sellers to rethink their advertising efforts.

Read on to learn how Newegg Advertising is helping sellers get the leg up against the competition.

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If you’re selling on Newegg, securing critical placements throughout the site is one of the best ways to stay top of mind with the consumer with the aim of driving conversion. You know that winning the buy box is typically the step preceding conversion, but do you really know just how crucial it is to win this placement?

Read on to learn the nuances of Newegg’s buy box and how winning this top notch placement positively impacts other parts of your marketplace business.

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Everyone knows the benefits of an eCommerce store over a traditional brick-and-mortar location. Selling goods over digital channels offers quicker startup and fewer up-front costs, which gives you the opportunity to grow quickly. Add in research projections that show online market revenue should reach over $2,411,638 in 2020, and the idea of opening your own store gets even more interesting. However, if you are considering an internet store, you need to understand the best practices for success in an area with serious competition and market saturation. You also need to learn about lucrative products to sell online for quick growth and increased revenue.

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Content marketing revolves around creating quality, unique content that interests and attracts your niche market. It is a type of non-intrusive marketing where you communicate value to existing and prospective customers guiding them along the shopping journey. According to a survey conducted by Hubspot, consumers are more likely to engage with brands or businesses that feature original content such as videos, blogs, infographics, and other downloadable content.

When you are creating fresh and original content to enhance your product listings or storefronts you are providing valuable information to your visitors while driving targeted, relevant traffic to your product page(s). Providing customers with as much relevant information they need throughout the shopping journey will eventually yield better sales conversion, minimize returns, and establish customer loyalty for repeat purchases. The e-commerce industry is made up of hundreds of thousands of sellers competing across multiple marketplaces. A majority of these product listings on online marketplaces are filled with poorly written, poorly targeted, and often plagiarized content. Implementing simple content marketing strategies is what will set you apart from the rest of the competition.

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By Blog
With over 40 million tech savvy customers shopping on Newegg, getting your products to stand out from the competition is mission critical to your business’ success. Utilizing and optimizing sponsored product ad campaigns makes it easier for your customers to find your products. Whether you are looking to boost your sales conversions or increase impressions, securing premium placements throughout the digital shopping path significantly increases your reach and influence. Last month, Newegg introduced its Sponsored Product Ads tool, which enables sellers to bid for premium placements throughout Winning placements is just one side of the same coin.

Today’s article will highlight tips and tricks that ensures you’re maximizing your campaigns’ performance. If you haven’t learned about sponsored product ads on, check out this primer before reading on.

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