Content marketing revolves around creating quality, unique content that interests and attracts your niche market. It is a type of non-intrusive marketing where you communicate value to existing and prospective customers guiding them along the shopping journey. According to a survey conducted by Hubspot, consumers are more likely to engage with brands or businesses that feature original content such as videos, blogs, infographics, and other downloadable content.
When you are creating fresh and original content to enhance your product listings or storefronts you are providing valuable information to your visitors while driving targeted, relevant traffic to your product page(s). Providing customers with as much relevant information they need throughout the shopping journey will eventually yield better sales conversion, minimize returns, and establish customer loyalty for repeat purchases. The e-commerce industry is made up of hundreds of thousands of sellers competing across multiple marketplaces. A majority of these product listings on online marketplaces are filled with poorly written, poorly targeted, and often plagiarized content. Implementing simple content marketing strategies is what will set you apart from the rest of the competition.
Today’s article will highlight tips and tricks that ensures you’re maximizing your campaigns’ performance. If you haven’t learned about sponsored product ads on newegg.com, check out this primer before reading on.