Newegg puts products into categories and subcategories so that it’s easy for buyers to find what they’re looking for. In turn, each category and subcategory contains a catalog, or organized list, of individual products. As a Newegg seller, you want your product listings to shine. You also want to price your products fairly and avoid any violations that could result in a loss of marketplace privileges.
By following some best practices, you can optimize your catalog pages and avoid potential pitfalls.
- Work in batches for greater accuracy and efficiency.
- Group variants together so buyers can find and compare.
- Add quality images and videos for product listings that pop.
- Don’t add external hyperlinks or maintain multiple seller accounts.
- Implement safeguards to avoid listing the wrong price.
- Stick to fair pricing and avoid any excessive amounts.
Keep reading to learn more – and make the most of the world’s leading tech marketplace.
#1 Work in batches for greater accuracy and efficiency.
Newegg lets you add, edit, and delete products in batches instead of one at a time. Just download the category or subcategory template and use Microsoft Excel to enter your products. Because each template has pre-defined columns, it’s easy to see what to enter and where. Then, when you upload your Excel file, Newegg will warn you if there are formatting problems with your data.
#2 Group variants together so buyers can find and compare.
Some products, such as office furniture and apparel, are available in variations such as size and color. To ensure that buyers can find similar products with ease, group them together when you add them in batches. Buyers don’t want to hunt for different product variations across multiple product pages, so why not make it easier for them to shop?
#3 Add quality images and videos for product listings that pop.
Product images display on your product pages and in Newegg’s search results. Videos only appear on product pages, but that doesn’t make them any less important. Both communicate information that can be hard to convey with text alone. Plus, these visual assets can help a shopper’s decision-making process. When you add images and videos, make sure to use high-quality content for listings that pop.
#4 Don’t add external hyperlinks or maintain multiple seller accounts.
When you agreed to the Newegg Marketplace Content Policy, you promised not to include external hyperlinks, URLs, or web addresses in your product listings or descriptions. You’re here to do business, so let’s do business here! Also, remember that operating and maintaining multiple seller accounts is prohibited. If you legitimately need a second account, however, you can apply for an exception.
#5 Implement safeguards to avoid listing the wrong price.
It’s easy to type a price like $9.99 when you meant to type $99.99 instead. With Newegg’s Pricing Safeguards, sellers can avoid errors like this that can result in lost revenue. Once you enable this feature and set up your pricing rules, your product listings are covered. Any updates that exceed the safeguards will be rejected, too. So, set your safeguards at the batch, item, or account level.
#6 Stick to fair pricing and avoid any excessive amounts.
All Newegg sellers promise to adhere to our Fair Pricing Policy. That’s why we routinely monitor a seller’s prices and compare them to all of the other available prices on the same catalog price. If the price is greater than 50% compared to the median price, and the price differences exceed $50, the problem appears on the Abnormal Selling Price List, another helpful tool that’s available for you to use.