One key question that needs to be addressed by e-commerce businesses is whether to become authorized retailers for branded products. So, what is an authorized retailer, and what pros and cons do becoming one provide a reseller? Read on to find out!
Holiday Selling Strategies
Are you ready for the holiday shopping season? Managing this hectic time of year can challenge even the most organized e-commerce operation, and it is easy to ignore or forget practical strategies meant to help earn sales. Look over these suggestions to optimize your process this season to capture as many holiday conversions as possible!
The 2022 holiday season is upon us, and we wanted to give sellers a quick peek into the campaigns and available advertising options Newegg is running this holiday season. We are providing Newegg Marketplace sellers opportunities to promote their products within these holiday campaigns. Along with our Sponsored Product Ad packages, you can target your unique customer base with tailored advertising to boost sales this season!
November Promotion Calendar
Black Friday is front and center all month long. Tap into the excitement by taking advantage of our countdown sales and early deal specials launching in the week leading up to Black Friday. Treat your customers to special savings to drive conversions and capture initial holiday sales.
Black Friday Price Protection
Newegg is also resuming its Price Protection Program. From November 1 through November 20, 2022, eligible products with the Black Friday Price Protection badge will give customers automatic refunds if the pricing drops lower than the original purchase price. Customers love this promotion because it is fast, easy, and, best of all, automatic! So offer your best deals this month and capitalize on eager holiday shoppers.
Deal-cember Promotion Calendar
December is now Deal-Cember! All month Newegg will promote weekly deals focusing on multiple product categories. So whether your customers are shopping for the Ultimate Gamer, the Tech Fanatic, or the Home Wiz, we’ll have what they’re looking for each week!
Don’t Forget Sponsored Product Ads
Newegg Sponsored Product Ad campaigns give brands an advantage over standard listings. These promotional tools leverage keyword optimization and premium real estate on Newegg and offsite search engine results pages (SERPs). Use Sponsored Product Ads to enhance product placement and branding strategy.
These specialized advertisements include dynamic metric tracking to provide insightful performance monitoring. Dive into the detail at a campaign, ad, group, or product level to ensure your campaign performs as intended.
Sponsored Product Types
Newegg offers multiple Sponsored Product options, from Sponsored Headline Ads to Sponsored Display Ads and more. Read on to learn which ad product would most benefit your business.
Sponsored Headline Ads
Leverage prime real estate on Newegg search engine results pages to enhance product placement and branding strategy with this product type. Sponsored Headline Ads provide space at the top of SERPs that display three chosen products, a brand logo, and a custom tagline to shoppers. Choose a variety of targeting methods to drive brand exposure.
Sponsored Video Ads
Give your ads an edge with crisp streaming video! Sponsored Video Ads capture customer attention and push your products ahead of the competition. These cost-per-click products place a product and 10-60 second video directly on the Newegg search engine results page. Video better informs customers about your products before they even hit the product page! Drive conversion and brand awareness with these powerful advertising tools.
Sponsored Display Ads
Reach customers not just on Newegg but off-site as well with Sponsored Display Ads. This targeting model lets sellers select specific items, categories, or brands where they want their ads to show. These campaigns populate not just on Newegg but also on 3rd party websites using Google APIs. Truly expand your business’s reach by converting customers who aren’t even searching Newegg!
Sponsored Product Ads
Utilize the power of keyword-targeting to showcase your products on Newegg SERPs prominently. Sponsored Product Ads enable sellers to maximize their product visibility and optimize their advertising spend. Tailor ad campaigns using the included analytics dashboard to monitor and improve your campaign on the fly.
Sponsored Live Shopping
Infuse your campaigns with live marketing streams conducted by Newegg’s stable of talented content creators. Utilizing Newegg’s state-of-the-art studio space, Sponsored Live Shopping provides original streaming content featuring your products. Leverage the brand power of popular content creators and sell to their accumulated, built-in audiences. Grow your brand and sales while providing relevant demographic-targeted marketing.
This holiday season, help guide customers to your business to capitalize on increased impressions to earn conversions!
Join the Fun!
It is time to get in on the action! Contact your account manager today to explore your promotional options.
Newegg’s Sponsored Product Ads (SPA) provide sellers with vital tools to expand the reach of their products through targeted ad campaigns that appear across Newegg’s network of sites. But how do Marketplace sellers capture conversions outside of Newegg?
Converting impressions into purchases is the ultimate goal for e-commerce businesses, but achieving those conversions is often easier said than done. Marketing may lead customers to your products, but the world’s most fantastic marketing won’t help finalize that sale without crisp copy, the best branding, and immersive imagery. Do your listings check all those boxes?
Convince Customers that Your Products are Superior
Convincing customers to choose your products over the hundreds of other brands competing for their attention often comes down to a product listing’s content. Whoever has the highest-grade content wins the sale. However, sometimes more content is not always better.
Many e-commerce businesses focus on domestic orders while ignoring lucrative global revenue streams. This is because sellers incorrectly believe global sales are difficult to fulfill. However, as economic challenges constrict the domestic marketplace, businesses must expand their customer bases and seek new revenue channels wherever possible. Worldwide markets provide this potential growth, and our tools simplify international fulfillment.
With consumers feeling the pinch of rising inflation and the burden of higher living costs, it will take more than just low pricing to entice shoppers to spend. Offering flawless customer service with fast order processing is one way to win over customers. Newegg has introduced a new process for seller payouts to encourage timely order processing to ensure customer orders ship on time with accurate, traceable tracking information.
Retailers face the challenge of capturing potential customers’ attention in an increasingly noisy and distracting virtual landscape. How can businesses cut through the pandemonium and optimize the ROI of their ad spend?
Complex Online Marketplaces Cultivate Savvy Users
Ecommerce competition has never been fiercer. After nearly three decades of expansion and technological advancement, the internet has become a more sophisticated sales environment than back in the early “dot com” days of the 1990s. And consumer savviness has advanced in lockstep with these changes. Now, merchants must grab consumer attention if they want to capture sales in an increasingly congested marketplace. So, how can a business stay ahead of the curve in such a dynamic environment?
Shipped by Newegg vs Newegg Shipping Label Service: Which Shipping Option is Best for Your Business?
Newegg Marketplace offers sellers options for inventory management and shipping services to help optimize business development and spur growth. Picking the best choice for your business is easy once you understand how each service allows your operation to excel.
1. Before APIs, eCommerce was plagued by many inherent risks
In the last three decades, the internet has revolutionized our lives and, more importantly, how we do business. However, no matter how ubiquitous our online existence, there remains a delicate balance struck between websites and their users, a constant tug of war between providing speed and security. Our data is one of the most valuable resources available to us, and protecting it is of utmost importance for savvy internet users. However, despite the potential risks involved, handing over critical elements of our personal information is vital to utilize the full extent of contemporary website functionality, creating a dilemma for users.
