For the launch of our holiday blog series, we wanted to provide a business overview of past holiday seasons and why sellers on marketplaces should expect this Q4 to be the biggest one yet! We’ll also cover helpful topics such as sales expectations, when to promote, and how to ensure your products reach your customers in time for the holidays. Read More
If you’re a marketplace seller you may think your product listings’ rank on search engines like Google and Bing is beyond your control. In reality, most marketplace sellers can impact one of the most important search ranking factors: product content. Highlighting the importance of on-page content, Google’s own guide to search engine optimization (SEO) states, “Creating compelling and useful content will likely influence your website more than any of the other factors discussed…”. Creating “compelling and useful content” starts with creating unique content that searchers can’t find elsewhere. By crafting original product descriptions, marketplace sellers can separate their product listings from the throng of other pages and websites on the internet. Here are 4 guidelines for developing unique product content for your marketplace listings:
The holiday shopping season is upon us. While customers are busy putting together their shopping lists, retailers have their own holiday list to reckon with. We’ve spoken to a number of sellers and put together a marketplace to-do list geared towards boosting holiday sales. Here’s what sellers are doing to master the marketplace during the holiday season. Read More
Sellers who are equipped with the know-how and tools can successfully double their sales on Newegg during the holiday season with the proper strategy. They have learned how to harness the power of our emails, online campaigns, and other digital promotions to drive exposure during this ultra-competitive season, and you can do the same with your business.
Everyone knows that selling on marketplaces is a great way to tap into a wide customer base and diversify your revenue stream. What you may not know is that having a specific strategy for our business marketplace holds a key part of driving incremental sales for many of our sellers. In 2015, B2B e-commerce sales soared well over $780 billion on consumer electronics, computer hardware, and office equipment with a projected growth of 19% for years to come. This is an opportunity you do not want to miss out on!
