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Optimizing Sponsored Product Ads Newegg

Optimizing Sponsored Product Ads

By | Blog
With over 40 million tech savvy customers shopping on Newegg, getting your products to stand out from the competition is mission critical to your business’ success. Utilizing and optimizing sponsored product ad campaigns makes it easier for your customers to find your products. Whether you are looking to boost your sales conversions or increase impressions, securing premium placements throughout the digital shopping path significantly increases your reach and influence. Last month, Newegg introduced its Sponsored Product Ads tool, which enables sellers to bid for premium placements throughout newegg.com. Winning placements is just one side of the same coin.

Today’s article will highlight tips and tricks that ensures you’re maximizing your campaigns’ performance. If you haven’t learned about sponsored product ads on newegg.com, check out this primer before reading on.

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How A+ Content Wins Sales, Lowers Returns, and Maximizes SEO

By | Blog
Think back to the last time you purchased online. It could have been days ago, but most likely it was mere hours. Chances are that you chose an item that featured useful product details, comparison charts, and eye-catching graphics. Why? Because products that feature A+ Content have an overwhelming advantage over non-A+ listings and they are proven to moves the needle for consumer buying behaviors.

This article will detail just what A+ content is, why it is so important for e-commerce sales and SEO, and the best practices for increased marketplace conversions.
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Trade War Tariff Solutions for Your Business Newegg

Trade War Tariff Solutions for Your Business

By | Blog, Guest Author
Chances are that your business has experienced either a drop in sales or an increase in costs due to the US-China trade war. You’ve likely experienced both. Since this series has covered how the trade wars began, the details of current and pending tariffs, and which types of business are being impacted, you may now be thinking “Great. Now what? How does my business stay afloat?” This article is dedicated to going over some trade war tariff solutions that your business can persue to help reduce the costs and risk caused by the US-China trade wars. Read More

Newegg 2019 Recap

Online Marketplaces in 2019: Consumer Electronics, Global, and E-Commerce Takeaways

By | Blog
2019 was a big year for e-commerce; Millennials did 60% of their shopping online (with 36% of purchases coming from mobile devices), New York enacted online sales tax collection laws, the US/China trade war kicked into high gear, and companies with customers in California had to scramble to become CCPA (California Consumer Privacy Act)-compliant before the law kicked into effect January 1, 2020. This article will dive into the trends in e-commerce and online marketplaces from 2019 in the consumer electronics/IT space, and global e-commerce trends from Newegg and e-commerce as a whole.  Read More

Newegg Floship US China Trade War

A Seller’s Guide to the US-China Trade War

By | Blog, Guest Author
Trade with China plays a vital role in the health of the e-commerce industry. Whether many sellers realize it, their online business – and commerce at large – has been impacted by the trade war and its shock dealt to the global economy. This first blog in our series was created to better understand this relationship, discuss the latest developments of the ongoing US-China trade war, look back at how we got here, and provide trustworthy insights into how online merchants and brands can mitigate their risk for the future.

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Newegg and Shipstation Improving Your Returns Process

Why a Good Returns Process Matters

By | Blog, Fulfillment, Guest Author
Returns are a costly and time-consuming part of a successful e-commerce business. And while no one — buyer or seller — wants to deal with them, an effective policy and returns process strategy can strengthen the bond between you and your customers, thus creating repeat business and loyalists. In this blog, Newegg partners with ShipStation to uncover valuable insights and surprises into just what consumers think about returns. Read More

2019 Online marketplaces and e-commerce in the Consumer Electronics space changed drastically in 2019. Read this infographic to see what happened.

[Infographic] 2019 Consumer Electronics E-Commerce & Marketplace Trends

By | Blog

With 2019 in the books, it’s time to take a look back at how the Consumer Electronics and marketplace industries fared in the e-commerce landscape. There were many changes, from evolving customer shopping trends and online sales tax laws to the US-China trade war. This infographic breaks down the growth of e-commerce, the continued expansion of the marketplace model in e-commerce, industry performance of key Consumer Electronics categories, and notes about global e-commerce growth markets.

 

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Holiday Shipping Deadlines

Make-or-Break Holiday Shipping Deadlines for 2019

By | Blog, Holiday, Uncategorized

There are few things more important to e-commerce sellers than ensuring their products arrive on time during the holiday season. This quick blog outlines some of the most important U.S. holiday shipping deadlines for sellers using Newegg fulfillment services as well as sellers utilizing USPS, FedEx, and UPS. Read up and memorize these dates by heart, because they may be the most critical 2019 dates to your business!  Read More