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7 Ways Marketplaces Ease the Burden of Direct to Consumer (DTC) Selling

By Blog

There are many different ways to sell to consumers online. You could build your own e-commerce website, but do you have the time and skills to generate enough traffic when what you really want to do is sell products? You could reach customers via social media instead, but you’ll still have to build a following. Plus, you’ll have to talk to trolls and, on some platforms, answer to overzealous moderators.

Fortunately, there’s a better way to do business online. When you use an established marketplace for direct to consumer (DTC) selling, you’ll get these seven benefits.

  1. Marketing services that do more than push product.
  2. Brand-building that increases exposure and inspires confidence.
  3. Logistics that eases operational pains and grows with you.
  4. Early adopters who are hungry for something now.
  5. Human support with a friendly helping hand.
  6. Increased revenue from more deals with less hassle.
  7. Global reach anytime and from literally anywhere.

Keep reading to discover what to look for in a DTC marketplace.

#1 Marketing services that do more than push product.

Marketing is all about the four Ps: Place, Price, Promotion, and Product. You know what you want to sell (the product) but that’s just 25% of the task at hand. Plus, it’s not the only percentage you need to know about either. After all, marketing isn’t just about messaging. It’s about analytics. When you get access to easy-to-use marketing tools and data-driven analytics, you can point, click, and succeed.

#2 Brand-building that increases exposure and inspires confidence.

Does your brand inspire confidence? If your online presence leaves potential buyers feeling uncertain, you can’t expect them to enter a credit card number. That’s why so many private sellers list products ranging from T-shirts to T-clamps on well-established marketplaces. Customers know the marketplace, which extends to the perception of your brand.

#3 Logistics that ease operational pain and grows with you.

The current supply chain crisis is so big you can see it from outer space. Satellite images literally show lines of container ships waiting to dock. You buy and store more to avoid stock-outs, but how big is your garage? Maybe you have a warehouse instead, but is there room to grow – and can you afford to expand? That’s why some sellers are now using warehouses and logistics services belonging to the marketplace they are using to sell.

#4 Connects your brand to niche shoppers

If you are selling pet products, you’d probably consider a marketplace like Chewy.com. If you have vintage musical equipment, you’re looking at Reverb.com. When it comes to computers, gadgets, and lifestyle technology, Newegg is where the early adopters are. Early adopters have a high degree of opinion leadership, which helps to amplify your message. Plus, early adopters are usually younger, better educated, and more likely to spend. This audience is diffuse, but this is how Newegg marketplace stands above larger competitors in ecommerce.

#5 Human support with a friendly helping hand.

Running your own business can be a lonely proposition. Yet, working for a larger company can leave you feeling like you’re on your own, too. Customer onboarding can be labor-intensive and answering questions about shipments or return policies doesn’t exactly build the bottom line. That’s why you need a helping hand. With the right marketplace, you can get it from a friendly human, too.

#6 Increased revenue from more deals with less hassle

Shoppers love a good deal and are more willing to spend their hard-earned money if you offer incentives for your products. Plus, studies have shown that online shoppers who use coupon codes spend significantly more than those who do not. Managing deals and discounts can be a hassle, however, which is why the right DTC marketplace lets you combine special programs so you can maximize revenue.

#7 Global reach anytime and from literally anywhere

Finally, it’s important to remember that your potential market isn’t limited to a time or a place. You can sell internationally (even while you’re asleep!) if you have the right team behind you. With the Newegg marketplace, you have the potential to reach over 27.3 million customers in 20 countries – and with all of the seven benefits you’ve just read about.

What Are Google APIs? 10 Things to Know

By Blog, Item Creation
Google APIs allow users and businesses to interface effectively on the internet. These critical applications provide interoperability between users and sites and enable seamless integration of dynamic features, which paved the way for modern eCommerce.

1. Before APIs, eCommerce was plagued by many inherent risks

In the last three decades, the internet has revolutionized our lives and, more importantly, how we do business. However, no matter how ubiquitous our online existence, there remains a delicate balance struck between websites and their users, a constant tug of war between providing speed and security. Our data is one of the most valuable resources available to us, and protecting it is of utmost importance for savvy internet users. However, despite the potential risks involved, handing over critical elements of our personal information is vital to utilize the full extent of contemporary website functionality, creating a dilemma for users.

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How to Sell Products Online: Easy Ecommerce Guide (2021)

By Blog, Shipping, Fulfillment & Logistics
Starting an online business.

Starting your online business can be easy! Let us help you through the process.

How to Sell Products Online in 2021: A Quick-Start Guide.

Selling products on online marketplaces is easy.

Today search engines can help your customer reach your products quickly and efficiently.

Really, starting an online business isn’t as hard as you think.

It all boils down to selling your products online successfully and easily.

If you are a business owner who wants to start selling your products online on an e-commerce website, read on to see how different e-commerce platforms can help your business grow.

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Financial tech options in 2021 can be confusing, but with the right choice small businesses can realize maximum financial freedom.

The Best e-Commerce Financing Options in 2021

By Blog

Cash flow is the lifeblood of a business, but many businesses — especially e-commerce businesses — experience cash flow issues. Even when sales are booming, cash flow can be tight due to payment schedules and increased demand. As a result, you might be late paying vendors or suppliers, struggle to make payroll on time, experience stock outs during peak sales seasons, or miss opportunities to grow – like buying discounted inventory on a flash sale or investing in marketing to drive more business.

To help you overcome your cash flow issues and take your e-commerce business to the next level, we put together the following guide on all things cash flow and financing.

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Business strategy planning

5 Tips for Being a Multichannel Brand in 2022

By Blog
It goes without saying that 2020 changed everything. Ecommerce adoption rates shot up 44% year over year—the greatest annual growth the U.S. has seen in at least two decades—and marketplaces like Amazon and Walmart saw their fair share of this increased business.

For sellers, this has meant a fundamental shift in priorities. Ecommerce is no longer a secondary revenue stream but a primary one, and the very definition of what it means to sell direct-to-consumer (DTC) has evolved.

Today, you must sell on multiple channels online. Simply selling through your website means forfeiting exposure to hundreds of millions of daily consumers already shopping on established marketplaces. In fact, you could hinder brand growth by refusing to sell on them; a recent study of Zentail users revealed that 63% of sellers saw at least 200% webstore growth within 10 months of expanding to one or more marketplace.

That said, there are some things you need to keep in mind as you look to sell on multiple marketplaces. Keep reading for five expert tips, inspired by lessons learned in 2020, when the world was turned upside down.

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Newegg Advertising – 2021 Trends That Can’t Be Ignored

By Blog
We saw ecommerce really boom in 2020 and it looks like that trend is likely to continue throughout 2021. Whether you are selling on multiple marketplaces or just one, chances are you are noticing increasing competition.  Accelerated by the ongoing pandemic, the competition is causing sellers to rethink their advertising efforts.

Read on to learn how Newegg Advertising is helping sellers get the leg up against the competition.

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Newegg Buy Box

The Newegg Buy Box: What is it, Why is it important, and How to Get It

By Blog
If you’re selling on Newegg, securing critical placements throughout the site is one of the best ways to stay top of mind with the consumer with the aim of driving conversion. You know that winning the buy box is typically the step preceding conversion, but do you really know just how crucial it is to win this placement?

Read on to learn the nuances of Newegg’s buy box and how winning this top notch placement positively impacts other parts of your marketplace business.

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