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It goes without saying that 2020 changed everything. Ecommerce adoption rates shot up 44% year over year—the greatest annual growth the U.S. has seen in at least two decades—and marketplaces like Amazon and Walmart saw their fair share of this increased business.

For sellers, this has meant a fundamental shift in priorities. Ecommerce is no longer a secondary revenue stream but a primary one, and the very definition of what it means to sell direct-to-consumer (DTC) has evolved.

Today, you must sell on multiple channels online. Simply selling through your website means forfeiting exposure to hundreds of millions of daily consumers already shopping on established marketplaces. In fact, you could hinder brand growth by refusing to sell on them; a recent study of Zentail users revealed that 63% of sellers saw at least 200% webstore growth within 10 months of expanding to one or more marketplace.

That said, there are some things you need to keep in mind as you look to sell on multiple marketplaces. Keep reading for five expert tips, inspired by lessons learned in 2020, when the world was turned upside down.

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We saw ecommerce really boom in 2020 and it looks like that trend is likely to continue throughout 2021. Whether you are selling on multiple marketplaces or just one, chances are you are noticing increasing competition.  Accelerated by the ongoing pandemic, the competition is causing sellers to rethink their advertising efforts.

Read on to learn how Newegg Advertising is helping sellers get the leg up against the competition.

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If you’re selling on Newegg, securing critical placements throughout the site is one of the best ways to stay top of mind with the consumer with the aim of driving conversion. You know that winning the buy box is typically the step preceding conversion, but do you really know just how crucial it is to win this placement?

Read on to learn the nuances of Newegg’s buy box and how winning this top notch placement positively impacts other parts of your marketplace business.

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Whether you already have an established brick-and-mortar shop or want to expand on the potential for eCommerce sales, online marketplace businesses offer additional revenue streams. Using online marketplaces lets you reach a larger customer base and find buyers throughout the world. The key is finding out which options work for your items and business model. While it may seem prudent to post your items in as many places as possible, doing so may not increase your bottom line and could cost your more in the long term. Online selling platforms offer varying benefits and appeal to different consumers. Making sure you understand your options and how they relate to your products helps increase your chances of success in the eCommerce industry.

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Everyone knows the benefits of an eCommerce store over a traditional brick-and-mortar location. Selling goods over digital channels offers quicker startup and fewer up-front costs, which gives you the opportunity to grow quickly. Add in research projections that show online market revenue should reach over $2,411,638 in 2020, and the idea of opening your own store gets even more interesting. However, if you are considering an internet store, you need to understand the best practices for success in an area with serious competition and market saturation. You also need to learn about lucrative products to sell online for quick growth and increased revenue.

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